Embedder and SEGGER Partner to bring Autonomous Firmware Development Closer to Reality

SAN FRANCISCO, Sept. 10, 2026 /PRNewswire/ -- Embedder and SEGGER today announced a partnership that gives Embedder's AI agent direct access to SEGGER J-Link and J-Trace probes, enabling the firmware it writes to be tested and debugged on real hardware before it ships.

Embedder is an AI coding agent built for embedded software engineering. Through J-Link, the agent interacts with the target hardware much like an engineer would: It flashes the build, sets breakpoints, inspects registers and memory, and monitors live output over RTT. When something fails, it continues debugging directly on the device until the code runs correctly.

J-Link is the market-leading family of debug probes in the industry, supporting more than 15,000 devices across all major MCU families. Their high-speed programming and reliable target communication also make them well suited for autonomous agent demands.

"AI agents are becoming much more than tools for generating code. They can analyze existing firmware, investigate unexpected behavior, identify bugs, and help develop and verify solutions," said Erik Loehr, Product Manager at SEGGER. "In embedded systems, however, this requires direct access to the real target hardware. By combining Embedder with SEGGER's professional debug and trace technology, we are enabling AI to participate in the entire embedded development cycle - from writing code to debugging and validating it on the device."

"As AI agents become more capable, the biggest bottleneck in embedded development is shifting from writing firmware to verifying it meets functional and performance requirements on real hardware,," said Bob Wei, CTO and founder of Embedder. "By giving Embedder direct control of SEGGER's J-Link and J-Trace probes, we're enabling our agents to test, debug, and optimize the firmware they write. Together, we're building toward a future where AI agents can take firmware from an idea to a working system autonomously."

To see the integration live, join the companies' joint webinar on Tuesday, September 29th at 08:00 am Pacific. Registration is open at https://luma.com/6ltiyiir.

About SEGGER

Founded in 1992, SEGGER Microcontroller GmbH has over three decades of experience in embedded systems, producing cutting-edge RTOS and software libraries, J-Link and J-Trace debug and trace probes, a line of Flasher ISPs, and software development tools.

SEGGER's professional embedded-development software and tools are simple in design, optimized for embedded systems, and support the entire embedded-system development process with their affordability, high quality, flexibility, and ease of use.

SEGGER, with headquarters in Monheim am Rhein, Germany, also has an office in Boston, Massachusetts, United States, and branch operations in Silicon Valley, California, United States; Shanghai, China; and the United Kingdom. With distributors on most continents, SEGGER's full product range is available worldwide.

For more information on SEGGER, visit www.segger.com.

About Embedder

Embedder builds AI agents for embedded software engineering. Purpose-built for firmware, Embedder's agents read datasheets and reference manuals, generate and port drivers, and flash, debug, and validate code on real hardware across hundreds of microcontrollers from all major silicon vendors. Engineering teams at semiconductor companies, device makers, and defense contractors use Embedder to cut bring-up, porting, and debugging time from weeks to days. Embedder is backed by Y Combinator and headquartered in San Francisco. Learn more at www.embedder.dev.

Media contacts

Embedder: Jonah Perry, [email protected] 

SEGGER: Daniel Sandmann, [email protected]

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SOURCE Embedder Tech Inc.