Electrolyte Boost Partners with Sterling Select Group LLC and Closes Seed Round

Backing From Sterling Select to Fuel Electrolyte Boost's Strategic Growth Across Sports, Health, and Consumer Markets

LOS ANGELES, June 30, 2025 /PRNewswire/ -- Electrolyte Boost, a leader in innovative hydration and electrolyte support products, today announced the closing of a venture development deal with Sterling Select Group LLC ("Sterling Select"), and a simultaneous closing of its seed round from Sterling Select's partners.

"Electrolyte Boost's ground-breaking waterless electrolyte replenishment and functional nutrition solutions are not just category-defining, they fit perfectly across many market segments where the consumer seeks both physical and mental performance, as well as incredible recovery.  We have already tested the products with athletes of all ages and levels, military and first responders, as well as the medical profession, where carrying bulky liquid containers is just not feasible.  The response has been overwhelmingly positive," said Christopher J. Steele, Managing Partner at Sterling Select and former NCAA Division I swimmer at Cornell University. 

Sterling Select operates at the intersection of capital and capability, offering early-stage companies like Electrolyte Boost a venture development approach that goes beyond funding to provide a full-service platform for market traction, brand development, and long-term success.

The partnership enables Electrolyte Boost to expand its retail and direct-to-consumer footprint, pursue high-impact partnerships, and further introduce its clinically proven waterless electrolyte replenishment products into performance-focused markets, including in sports, gaming, healthcare and the defense industry.

"Partnering with Sterling Select helps us unlock and 'boost' incredible equity value with their operational involvement and corporate development.  Sterling Select's powerful network, including corporate, strategic and capital partners, will also propel our growth and amplify our impact," explained Gary Kleinman, Founder and CEO of Electrolyte Boost. "This closing marks the beginning of a broader initiative to accelerate Electrolyte Boost's growth through corporate development expertise, financial backing, and deep industry relationships across sports, media, healthcare, entertainment, and technology."

About Electrolyte Boost
Electrolyte Boost, founded by Gary Kleinman, is a doctor-formulated powder that supports performance and hydration without the need for water. By eliminating water as the primary delivery mechanism, Electrolyte Boost offers a simple, fast, and great-tasting way to support overall hydration and activity. Focused on quality and customer satisfaction, Electrolyte Boost provides innovative health and wellness solutions for a variety of lifestyles and activities. For more information, visit www.electrolyteboost.com.

About Sterling Select Group LLC
Sterling Select is a venture development platform associated with Sterling Equities and is focused on early-stage and growth companies. With strategic reach across real estate, sports, entertainment, media, technology, and financial services, Sterling Select partners with entrepreneurs on the one hand, and established companies, organizations and family offices on the other to accelerate growth and create value through strategic capital, ecosystem access, and operating expertise. For more, visit www.sterlingequities.com/ventures

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SOURCE Electrolyte Boost