Einstein Bros. Bagels Introduces New Line of Morning Mocktails

Featuring All-Day Happy Hour…
Because It's 5 AM Somewhere!

DENVER, June 18, 2025 /PRNewswire/ -- Starting June 18, Einstein Bros.^® Bagels is adding to its breakfast beverage menu with the launch of Morning Mocktails — a lineup of made-to-order, juice-based drinks, with all the fun and none of the alcohol. The new beverages pair perfectly with the brand's fresh-baked bagel & shmears and variety of egg sandwiches.

The new Morning Mocktails feature bright, fruit-forward flavors, and will be available at participating locations nationwide starting June 18, 2025. As part of the launch, Einstein Bros. will offer an All-Day Happy Hour Special: A Bagel & Shmear with choice of Morning Mocktail for $5.99.

The Morning Mocktails lineup includes:

• Bros. Bay Breeze — Cranberry, Lemonade & Passion Fruit
• Passion Fruit Sunrise — Orange Juice, Lemonade & Passion Fruit
• Dragon Fruit Lemon Drop — Lemonade & Dragon Fruit
• Energy Spritz — Dragon Fruit & Monster Energy®

PHOTOS HERE

"Not that we have anything against orange juice, but there's so many other delicious and refreshing flavors to enjoy in the morning," said Chad Thompson, head of culinary at Einstein Bros. Bagels. "With our new Morning Mocktails, we're offering guests more variety with these made-to-order options – the perfect complement to their favorite bagels." 

The All-Day Happy Hour Special is a Bagel & Shmear and Morning Mocktail combo that hits the spot for only $5.99. Guests can choose any classic or signature fresh-baked bagel with any cream cheese shmear flavor to pair with the Morning Mocktail of their choice. Those who opt for a caffeine*-boosted Happy Hour Special can choose the Energy Spritz made with Monster Energy ® for only a dollar more. The Happy Hour Special pairings are endless, so those looking for variety always have something new to enjoy.

For more information about Einstein Bros. Bagels and to see their full menu, visit Einstein Bros. Bagels or for the latest updates and promotions, follow Einstein Bros. Bagels on socials.

*Not recommended if under 18, sensitive to caffeine, or pregnant or nursing.

Einstein Bros. Bagels locations here.

Media Kit here.

About Einstein Bros.^® Bagels
Einstein Bros.^® Bagels is a neighborhood bakery known for endless combinations of fresh-baked bagels and premium double-whipped cream cheese. Also serving a variety of breakfast sandwiches, lunch sandwiches, coffee, espresso, sweets and catering, Einstein Bros. Bagels has more than 700 locations throughout the United States. Einstein Bros. Bagels is part of Panera Brands, one of the nation's largest fast-casual restaurant companies, comprised of Panera Bread^®, Caribou Coffee^® and Einstein Bros. Bagels. To learn more, visit www.einsteinbros.com.

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SOURCE Einstein Bros. Bagels