Ecofashion Announces Partnership with Hilary Swank

Sustainable Lifestyle Pioneer Marci Zaroff and Two-time Oscar-Award Winning Actress Hilary Swank Team Up to Drive the Global Fashion Industry Forward.

NEW YORK, Feb. 27, 2024 /PRNewswire/ -- Hilary Swank will join Ecofashion's top executive team as a design director and brand ambassador, alongside founder Marci Zaroff, and creative director Nigel Barker, the prominent TV personality and photographer.

Hilary Swank's apparel company, Mission Statement, has been acquired by Ecofashion, a "Greenhouse" of sustainable brands led by Ecofashion pioneer Marci Zaroff. This innovative portfolio includes YesAnd, a contemporary conscious fashion brand; Farm to Home, affordable organic bed and bath products; and METAwear, a turnkey, B2B sustainable apparel and home manufacturing platform. 

Ecofashion will be launching a variety of clothing capsules each year. The first capsule collection will be eight YesAnd super soft, high-quality styles of versatile little black dresses and cardigans with an average retail of $90 featuring Hilary Swank. This first collection will drop Tuesday, February 27^th in collaboration with leading subscription box service, DailyLook by Adore Me.

All styles are certified organic, low-impact dyed, traceable, and ethically made. Through Ecofashion's proprietary RESET farming and METAwear B2B manufacturing platform in India, Ecofashion brands improve farmer livelihoods, while restoring vital ecosystems through climate-smart regenerative farming practices.

"I'm thrilled to join forces with Marci and Nigel. Our partnership embodies a shared commitment and passion for eco-chic clothing that actively supports human and environmental well-being. We're saying YES to a future where style AND sustainability coexist," says Hilary Swank.

"As mothers and citizens of the planet, Hilary and I share a profound alignment in harnessing the power of fashion and business to co-create positive change in the world," adds Marci Zaroff.

"Across my career, I've championed the mission to render exclusivity accessible. While some brands have tiptoed into sustainability and eco-friendly practices, the fashion industry often relegates it to a niche with a premium. Ecofashion isn't just a catchy name; it's the name synonymous with revolutionizing our perspective on fashion – what, why, and how we dress. It's about time we collectively start making a fashion statement that resonates with our values and the planet we live on," says Nigel Barker.

Swank, Zaroff, and Barker are proud to unite for a sustainable fashion mission, aiming to positively transform the $2 trillion global fashion and textile industry. Committed to the 5 P's—people, planet, prosperity, passion, and purpose—they endeavor to inspire a conscious way of dressing, emphasizing style and empowerment in ethically sourced clothing.

For further details on this partnership and to explore the entire collection of brands, please visit www.ecofashion.com

About Ecofashion | YesAnd

ecofashionCORP is an SPC (Social Purpose Corporation) founded in 2019 by Ecofashion pioneer, serial entrepreneur, thought leader and author, Marci Zaroff (who coined and trademarked the term "Ecofashion" in 1995), with the vision to transform the fashion and textile industries through inspiration, education, innovation, and collaboration. By leading with modern design, high quality, and affordability, the Ecofashion Corp "Greenhouse of Brands" includes YesAnd (certified organic/sustainable apparel), Farm to Home (certified organic bed & bath), METAwear (turnkey sustainable fashion manufacturing), and RESET Farming (regenerative organic cotton project in India). Ecofashion Corp is paving the way for this next frontier – connecting seed to self to elevate the farmers and workers who grow and sew our garments.

Media Contact:
Brandsway Creative
Kelly Brady
2129667900
[email protected] 

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SOURCE Ecofashion