Eagle Merchant Partners Closes Fund II at $415 Million

ATLANTA, May 19, 2025 /PRNewswire/ -- Atlanta-based private equity firm Eagle Merchant Partners ("Eagle" or the "Firm") has closed its second fund, Eagle Merchant Partners Fund II, with $415 million in capital commitments. The fund was oversubscribed and closed above its original hard cap in seven months, attracting strong support from institutional investors, family offices, high net worth individuals, and members of Eagle's team.

Fund II continues Eagle's strategy of making control investments in founder-owned companies across the Southeastern United States, with a focus on the franchise, multi-unit and commercial services sectors. Developed over two decades, the Firm's deep networks and extensive presence in the Southeast position Eagle to partner with business owners seeking their first institutional capital to accelerate growth.

"The Southeast remains one of the most attractive economic regions in the country, with strong demographics, a healthy business climate and a fragmented lower middle market," said Stockton Croft, Partner and co-founder. "We are grateful for the support of our limited partners and believe this reflects the investment community's confidence in our investment strategy and operating approach."

Partner and co-founder Bill Lundstrom added, "Owners continue to respond to our experience, sector expertise and ability to help transform companies into market leaders. Fund II gives us the capital and resources to invest in more high-quality companies across the region."

The fund will target opportunities where Eagle can serve as a company's first institutional partner, providing not only capital but operational support through its established playbook. This includes investing in leadership and infrastructure, driving organic growth through geographic expansion and executing strategic add-on acquisitions. Eagle's emphasis on team building and execution has resulted in successful value creation across multiple platforms.

Eagle's inaugural $266 million fund closed in July 2023 and is fully deployed across eight platform investments. The Piper Sandler & Co. private capital advisory group, Aviditi Advisors, served as exclusive global placement agent for Fund II. Legal counsel was provided by Kirkland & Ellis LLP.

About Eagle
Eagle Merchant Partners is a private equity firm focused on control investments in founder-owned, lower middle-market companies in the Southeastern United States. The Firm specializes in the franchise, multi-unit and commercial services sectors and works closely with management teams to scale operations and build enduring value. For more information visit eaglemerchantpartners.com.

Thornton Kennedy
[email protected]

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SOURCE Eagle Merchant Partners