EVEREDEN LAUNCHES CLEAN, COLLECTIBLE FRAGRANCE MISTS FOR GEN Z + GEN ALPHA

NEW YORK, March 18, 2025 /PRNewswire/ -- Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, tweens, and anyone who sees scent as a form of self-expression. With three distinct fragrances—Main Character, Darling, and Supernova—these long-lasting, youth-friendly mists offer a clean, non-toxic, and irresistibly wearable scent experience that makes self-expression effortless.

"At Evereden, we've always believed that skincare should be safe, clean, effective, and joyful. Fragrance is such a powerful tool for self-expression, and we saw an opportunity to create something for tweens and teens that felt both fun and parent-approved," says Kimberley Ho, Co-Founder & CEO of Evereden. "Our Fragrance Mists are not only free from harmful ingredients but also designed to resonate with the way young people use scent—as a way to amplify who they are and how they feel."

Unlike traditional body mists, Evereden Fragrance Mists are formulated with the brand's strict non-toxic ingredient standards and are EU 26 allergen-free, vegan, and free from parabens, phthalates, and preservatives—making them a safe, parent-approved choice for younger fragrance lovers.

With Gen Z and Gen Alpha leading the demand for clean beauty and aesthetic packaging, the launch taps into the growing trend of fragrance as a form of identity. Each scent aligns with a core aesthetic, allowing users to embrace who they are—or switch it up based on their mood:

• Main Character (Preppy): A fresh vanilla gourmand with juicy peach, crisp green apple, and caramel brown sugar—perfect for beach days, friendship bracelets, and GRWM videos.
• Darling (Coquette): A warm, sweet floral with strawberries, rose, and soft vanilla musk—made for ballet class, romantic dinners, and ribboned ponytails.
• Supernova (Alt): A fruity, soft gourmand with candied pear, pink sugar, and sandalwood—ideal for concerts, thrifting, and winged eyeliner moments.

Beyond the scents, Evereden Fragrance Mists are designed to be as fun to display as they are to wear. With aesthetic, colorful packaging and a fine mist spray that ensures even scent distribution, the $23 (90ml) mists double as a vanity staple and a conversation starter. For those who can't choose just one, the introductory set of all three is available for $54.

Evereden Fragrance Mists will be available exclusively at ever-eden.com on March 18, 2025.

About Evereden
Evereden is one of the first, clean, multi-generational skincare brands globally, formulated by dermatologists who are themselves mothers, better known as Moms in Medicine™, in order to reimagine skincare and encourage self-care for all ages, all stages. Certified to the highest safety standards, Evereden's products for kids, teens, moms and babies put science-backed, naturally derived ingredients at the heart of every formula. The brand lives by two universal truths: everything that touches your skin has the potential to create a lasting impact on its health and there's no such thing as being too safe, exacting or thoughtful when it comes to getting skincare right and ensuring the healthiest futures for you and your family.

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SOURCE Evereden