Dynata Achieves ISO 20252 Certification

US Certification Supplements Existing Certification in the UK and Australia, Reinforces Commitment to Global Data Quality Standards

WESTPORT, Conn., Nov. 11, 2025 /PRNewswire/ -- Dynata, the industry leader in reliable and accurate first-party consumer insights, activation, and measurement, today announced its certification to the ISO 20252:2019 standard in the United States. The company also renewed its ISO 20252 certification in the UK for another three years. Both certifications complement the company's existing certification in Australia. These achievements reinforce the company's unwavering commitment to delivering high-quality, trustworthy consumer insights worldwide.

Dynata underwent detailed evaluations of its operational procedures, documentation, and internal controls to ensure alignment with the ISO standard. 

The ISO 20252 certification process involves a comprehensive audit to assess compliance with stringent requirements across multiple domains, to ensure companies meet the highest international benchmarks for data transparency, consistency, and reliability. 

The certification process evaluates:

• Project management and client communication
• Sampling and data collection methodologies
• Data processing and analysis protocols
• Quality assurance and controls
• Information security and data protection

"Our certification to ISO 20252 in the US, UK, and Australia is a testament to the rigor and integrity of our research operations," said Yaron Zimmerman, EVP Business Operations at Dynata. "Few in our industry can claim this level of global certification, underscoring our dedication to delivering high quality data today while continuously enhancing the security and integrity of our practices."

Learn more about Dynata's certification by clicking here: https://www.dynata.com/dynata-iso-20252soa/

About Dynata
Dynata is the world's largest first-party data company for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing return on investment. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe, and Asia Pacific.

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SOURCE Dynata