Doceree Wins Silver at Cannes Lions 2025

CANNES, France, June 17, 2025 /PRNewswire/ -- Landmark win at the Cannes Lions International Festival of Creativity 2025, Doceree has won Silver in partnership with Alkem Laboratories and Lowe Lintas for the 'DawAI Reader' campaign—major milestone for innovative work for underserved areas. The accolade recognizes groundbreaking initiative in healthcare, globally, spotlighting how digital innovation can significantly enhance healthcare accessibility.

Setting a new benchmark for creativity and innovation in global healthcare, the DawAI Reader by Alkem, is a powerful AI-based tool designed to read and decode handwritten prescriptions for patients in rural and remote parts of India—where access to pharmacists or educated interpreters is limited. By enabling people to understand the medicines prescribed to them in their local language, the innovation bridges a crucial gap in the care continuum, thereby significantly elevating healthcare outcomes in rural India.

Harshit Jain, MD, Founder & Global CEO of Doceree, shares his excitement, "Winning a Cannes Lions for a healthcare innovation that directly touches lives is a moment of immense pride for us. DawAI Reader is more than a campaign—it's a solution rooted in empathy, powered by technology, and driven by purpose. We're committed to delivering innovation that reaches the last mile. DawAI Reader was created to make prescriptions understandable for everyone, regardless of literacy or location. This recognition at Cannes affirms our belief that healthcare must be inclusive and accessible to all."

Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, added, "DawAI Reader demonstrates what's possible when creativity serves real human need. This isn't just storytelling—it's meaningful problem-solving. We're thrilled and humbled to see it honored on such a global platform."

The win underscores the growing leadership in healthtech innovation and highlights how collaborations between creativity, technology, and healthcare can drive transformative impact. It also signals a shift in the global narrative—one where technology is driving life-changing ideas.

About Doceree
Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented.
Learn more: www.doceree.com.

About DawAI Reader by Alkem
The DawAI Reader is an AI-powered tool by Alkem Laboratories that translates handwritten prescriptions into simple, local-language instructions. Designed for rural India, it helps patients understand their medications accurately, improving adherence and healthcare outcomes in low-literacy regions.

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SOURCE Doceree Inc.