Disaster Preparedness Isn't Just About Supplies -- It's About People

NEW YORK, Sept. 26, 2025 /PRNewswire/ -- Disasters strike with little warning — from hurricanes and wildfires to floods and earthquakes — but preparation can make all the difference. To empower homeowners, business owners, and communities with the tools they need to stay resilient, Mediaplanet is proud to launch the 'Disaster Preparedness' campaign.

This initiative highlights practical strategies and expert resources to help individuals and organizations prepare for, respond to, and recover from crises. From emergency planning to supply readiness, the campaign underscores how preparedness saves lives and restores hope. 

Helping lead the conversation is chef and humanitarian José Andrés, founder of World Central Kitchen (WCK). After first traveling to Haiti following the 2010 earthquake, Andrés realized the importance of listening to communities about what they truly need. Since then, WCK has served millions of meals in the wake of disasters worldwide.

"In the worst moments of humanity, the best of humanity shows up," Andrés shared. "During the worst time of someone's life, eating a warm, familiar meal can help people feel seen and understood." Through his work, Andrés reminds us that disaster preparedness is not just about stockpiling supplies — it's about strengthening communities, fostering connection, and ensuring no one faces crisis alone.

The print component of "Disaster Preparedness" is distributed in today's edition of USA Today. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. Copies will be available at the upcoming Hope Global Forum 2025, International Association of Emergency Managers 2025 Annual Conference and Business Solves (U.S. Chamber of Commerce Foundation's Annual Event).

To explore the digital version of the campaign, visit: https://www.impactingourfuture.com/campaign/disaster-prep-and-first-response/.

This campaign was made possible with the support of José Andrés, Team Rubicon, The Salvation Army, U.S. Chamber of Commerce Foundation, National Fire Protection Association (NFPA), International Association of Emergency Managers (IAEM), Operation HOPE, Convoy of Hope, National Flood Insurance, LLC and features paid content from GAF Roofing, The Caterpillar Foundation, State Farm, T-Mobile, FedEx and Amazon.

Company Contact

Alessandra Ietta

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SOURCE Mediaplanet