Deep Eddy Vodka Named Official Vodka of Austin FC

Austin neighbors join to delight fans at perpetually sold-out Q2 Stadium with all-time favorite Deep Eddy Vodka, rotating frozen cocktail series and more

AUSTIN, Texas, March 4, 2025 /PRNewswire/ -- Austin FC, the MLS franchise that has taken its city by storm, today named hometown neighbor Deep Eddy Vodka the team's Official Vodka. The multiyear partnership makes the iconic vodka brand the exclusive vodka served throughout Q2 Stadium, the team's home field, starting in 2025.  

Deep Eddy's lineup at Austin FC home games will feature the brand's all-star varieties – Original, Ruby Red, Lemon and Lime – along with a full menu of specialty cocktails and a rotating series of frozen cocktails.  Imagine a cool-me-down Limeade or Strawberry Lemonade, or a frosty frozen cocktail on a mid-Summer Austin game day, and you get the feeling that Deep Eddy Vodka will bring to passionate adult Austin FC fans all season long.

"Austin FC and Deep Eddy Vodka share a passion for soccer and for the city we both call home," said Austin FC President Andy Loughnane. "We look forward to offering our fans some familiar favorite Deep Eddy adult beverages on matchdays at Q2 Stadium."

Austin-born Deep Eddy Vodka handcrafts its award-winning vodkas with a commitment to all things real, from using only real fruit and ingredients to distilling its vodka no fewer than ten times. That commitment to quality has resulted in nine varieties, including Pineapple Vodka, its newest flavor, crafted with real pineapple juice.

"A partnership between Austin FC and Deep Eddy is such a natural fit. Our brand is all about bringing people together, helping them make the most of that time and amp up fun wherever it's being had. Taking Austin FC game day excitement to new heights is something we're fully equipped to deliver on, especially as passionate, hometown fans ourselves," said Julie Cole, Brand Director for Deep Eddy Vodka.

Deep Eddy's presence will be prevalent throughout Q2 Stadium, pouring at nine locations and visible on digital signage throughout the venue. The brand will also bring the partnership to life by intentionally engaging with fans through exciting activations in the community. More details will be shared as the season progresses.

About Austin FC

Austin FC joined Major League Soccer (MLS) as the League's 27^th club in January 2019. Austin FC officially began competing in MLS in April 2021 and is playing its fifth season in 2025.  Austin FC plays its home matches at Q2 Stadium, a 100% privately financed, state-of-the-art stadium which earned certification as a zero-waste venue in 2024. Austin FC sold out all 70 MLS home matches it played at Q2 Stadium during its first four seasons in the league, including two home MLS Cup Playoff matches in 2022 as the team reached the Western Conference Final.

Austin FC also operates Austin FC II, a professional-level development team competing in MLS NEXT Pro which won the league title during its inaugural season in 2023. In addition, Austin FC operates Austin FC Academy which is the fully funded developmental academy representing the highest level of competition for elite youth soccer players in Central Texas, while serving as the exclusive developmental pathway to MLS for the region's most talented young players. Combined, Austin FC II and Austin FC Academy teams complete the pro player pathway between elite youth soccer (MLS NEXT) all the way to MLS, and allow for players to develop, improve, and move up to Austin FC or Austin FC II.

About Deep Eddy Vodka

Born in Austin, Texas in 2010, Deep Eddy Vodka was named after a beloved local swimming hole, a place known and loved among locals for real, laid-back good fun. The brand embodies a commitment to REAL in everything they do - from only using real fruit and ingredients (no high fructose corn syrup here!) to handcrafting vodka in small batches right in its birthplace, Austin. The result is a refreshing family of real vodkas made with real ingredients for real fun. All meant to be enjoyed however, wherever and with whatever you like. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its portfolio of flavors. More information on the brand can be found at @DeepEddyVodka on Facebook and Instagram, or at www.deepeddyvodka.com.

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SOURCE Deep Eddy Vodka