DanAds names Michael Gelb SVP, Growth & Product

NEW YORK, Sept. 16, 2026 /PRNewswire/ -- DanAds, the global SaaS company that enables publishers and media owners to offer intuitive, automated self-service advertising powered by AI and machine learning, today announced the promotion of Michael Gelb to Senior Vice President, Growth & Product. In this newly created role, Gelb will own DanAds' product roadmap and AI strategy while leading growth across the company's enterprise accounts, bringing commercial and product leadership together under a single function.

Gelb joined DanAds in New York as a Senior Account Manager and went on to lead the company's account management organization as Head of Account Management, working with some of the world's largest media companies to grow their advertising revenue through the DanAds platform. Over the past year he has increasingly shaped the product side of the business, leading enterprise sales engineering and developing solutions for DanAds' order management, RFP-ingestion, and agentic advertising initiatives.

"Michael has spent four years as close to our clients as anyone in the company, and somewhere along the way he became the person who could also build what they were asking for," said Peo Persson, Chief Commercial Officer at DanAds. "That combination is rare, and it is exactly what this next phase needs. Our roadmap has to be driven by what publishers actually need, and Michael has been proving for a long time that he knows the difference. Putting growth and product under one leader is how we make sure what we sell and what we build are the same thing."

"The most interesting problems in this business sit in the gap between what the market is asking for and what  platform can deliver, and this role puts me right on top of that gap," said Gelb. "I get to keep working directly with our clients while owning the roadmap and the AI strategy that will define the next generation of our platform. We are building the tools that let publishers run more of their advertising business themselves, faster and with less manual work, and I could not be more excited to lead that."

Prior to DanAds, Gelb built a career in media spanning buying, planning, and consulting, including a role as principal consultant in media and business development advising Fortune 500 companies on offline and digital campaign optimization. He has also held positions at IBM and Ebiquity.

The appointment comes as DanAds continues to expand its platform and AI capabilities, with teams across Stockholm, New York, London and Amsterdam and more than 200 people worldwide.

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SOURCE DanAds International