DAVID YURMAN ANNOUNCES NEWEST FLAGSHIP IN MIAMI'S DESIGN DISTRICT
NEW YORK,
The boutique's design is a collaborative masterpiece, overseen by President and Chief Creative Officer
"We are thrilled to be opening our new
"We started discussing the project from the perspective of jewelry—cutting the façade from a gigantic volume of stone, fusing the split stone with a metallic paint, resulting in an incredible monolithic vision and presence on the street," said Tognon. The façade is detailed with an impressive, extruded logo, a nod to the brand's Americana core heritage.
Once inside the boutique, guests will find meticulously crafted fixtures made of various stone finishes, resembling precious jewelry insertions. A stepped wall inside is made of vertically cut pieces of granite, moving in a curve, displayed like a necklace. Tributes to the brand's iconic Cable appear throughout the space, as seen in the sculpted handrail at the store entrance, as well as the circular vitrine underneath the staircase. On the second floor, a private salon overlooking the
Tognon's approach to furniture craftsmanship is rooted in the deconstruction of something to its basic elements and re-envisioning it in a new form, similarly to the way that the brand's signature Cable is constantly reimagined and incorporated in David Yurman designs. As the unifying thread that connects all of the brand's collections, Cable continues to be used in a multitude of innovative and contemporary ways.
The new boutique will feature exclusive styles, inspired by
"The retail world is constantly rethinking itself," says architect Andrea Tognon. "As we collaborated with
David Yurman's new
ABOUT DAVID YURMAN:
David Yurman is America's preeminent luxury jewelry company founded in
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SOURCE David Yurman
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