Craig Group Expands Conduit™: Board-Ready Scenario Planning, On Demand

Following a successful launch, Conduit™ moves beyond forecasting to deliver strategic GTM scenario planning for the middle market.

HOUSTON, Nov. 5, 2025 /PRNewswire/ -- Craig Group today announced the expanded availability of Conduit™, the firm's intelligent revenue planning platform, now available for strategic GTM scenario planning, not just forecasting.

After a successful launch period with select private-equity–backed clients, Conduit™ is delivering measurable impact: early sessions have surfaced 10–15% growth improvements and uncovered millions in hidden EBITDA opportunities without additional spend.

"In one workshop, a client discovered $3 million in potential EBITDA simply by reallocating underperforming budget," said Summer Craig, Managing Director of Craig Group. "Conduit™ gives leadership teams the ability to model these choices before the quarter begins—seeing how every lever impacts performance, capacity, and profitability."

Designed for the $50M–$350M lower-middle market segment, Conduit™ connects sales, marketing, and finance data into a living, interactive planning canvas. Users can model scenarios in real time, compare outcomes, and align functions around one board-ready plan.

Key benefits include:

• Faster board prep: scenario comparisons in minutes, not weeks.
• Clear choices: see impact vs. baseline before committing budget or headcount.
• Aligned execution: finance, sales, and marketing working from the same living plan.

"Conduit™ is where human expertise meets intelligent automation," Craig added. "It's built by operators, for operators, combining 15 years of RevOps experience with AI-driven insights that leaders can trust."

Conduit™ is available now to Craig Group clients and partners.
To learn more or request a demo, visit craiggroup.io/services/

About Craig Group
Craig Group is a technology-enabled sales and marketing advisory firm specializing in revenue growth for middle-market, private-equity-backed portfolio companies. We work with management teams to create Go-to-Market plans focused on revenue growth and profitability.

With board-facing operating experience, Craig Group delivers a digital-first approach that captures greater market share to position portcos for successful exits. To learn more about Craig Group and how we can be an expert partner for your sales and marketing needs, please visit https://craiggroup.io.

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SOURCE Craig Group