Cosette Rinab Joins Acceleration Community of Companies as First-Ever Creator-in-Residence

The digital-first creator will embed real-time, creator-led thinking across ACC agencies and clients

LOS ANGELES, Aug. 20, 2025 /PRNewswire/ -- Acceleration Community of Companies (ACC) announced today that creator and digital strategist Cosette Rinab has joined as its first-ever Creator-in-Residence, a newly created role designed to bring creator-first thinking to every corner of ACC's brand ecosystem.

Rinab, who has built a loyal and engaged following across TikTok  (2.2M+), Instagram  (169K+), Snapchat (239k+), and YouTube (35k+), will serve as a cultural strategist and creative collaborator embedded within ACC's Advisory consultancy and serving the full agency network. Her responsibilities include helping shape impactful creator strategies across fashion, lifestyle, tech, youth culture, and entertainment; bringing platform-native ideation to omnichannel go-to-market campaigns; and helping brands translate social trends into compelling creator-led strategies, activations, and commerce plays across TikTok Shop, Instagram Shop, and emerging platforms.

She will also work across ACC's agency collective, including DKC, MKG, Pink Sparrow, Pixly, Stripe Theory, Trailblaze, HangarFour, and Ingenuity Group to shape content direction, creative extensions, and IRL/digital experiences powered by creators.

"Cosette embodies the new model of creator-led strategy," said Michael Nyman, ACC CEO. "Her voice, insights, and deep fluency in platform storytelling will help our clients show up with relevance on the platforms that matter, in the tone that resonates, and with the creators who drive culture."

"As a creator who's turned trend-spotting into strategy, I'm excited to help ACC brand clients think less about ads and more about real connection," said Cosette Rinab. "This is about designing ideas that live natively on platforms, speak the language of the audience, and feel as real as the people they're made for."

"We created the Creator-in-Residence role because today's younger consumers trust creators more and often discover brands through their content," said Monica Chun, President of ACC. "Cosette brings a rare mix of authenticity, intuition, and strategic clarity. She doesn't just understand what's trending, she understands why, and how to translate that mindset into real business impact."

This appointment marks a first-of-its-kind commitment to embedding creator expertise at the strategic core, not just in execution. By partnering with Rinab, ACC aims to elevate how brands interpret culture, co-create with creators, and stay ahead of where attention is moving.

About ACC
ACC has developed a new go-to-market business approach with a series of strategic and complementary acquisitions. ACC's unique community of eight specialized firms helps clients move quickly and efficiently with their branding, marketing, and media decisions by ensuring all agencies are tech-enabled, with data and analytics utilization linking them all together and driving maximum results for their clients. 

ACC's Community of Companies includes Advisory, its in-house marketing consultancy, industry leading marketing communications firm DKC, MKG, an award-winning creative experiential agency, premier design and fabrication company Pink Sparrow, influencer marketing firm Pixly, data, analytics and insights agency Stripe Theory, creative services agency Hangar Four and  Trailblaze, a marketing communications firm specializing in highly regulated industries. ACC's clients include a mix of Fortune 500 and direct-to-consumer brands, including Google, Amazon, DoorDash, Pepsi, Netflix, Target, Airbnb, Opera Software, Meta, DoorDash, Delta Airlines, Dolby, T-Mobile, and Max, among others.  ACC serves clients throughout the globe with its more than 550 employees across 12 offices in the US and its office in the Philippines.

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SOURCE Acceleration Agency