Connecticut Sports Group Taps Wasserman to Lead Stadium Naming Rights Sales

BRIDGEPORT, Conn., May 28, 2025 /PRNewswire/ -- Connecticut Sports Group (CTSG), the ownership and development group behind CT United FC and its new waterfront stadium, today announced the appointment of global sports, music and entertainment company, Wasserman, as their sales agency of record. The collaboration brings together two organizations committed to building professional soccer in one of the country's most dynamic and underrepresented major markets.

Wasserman will leverage its commercial expertise and unrivaled relationships to secure the founding naming rights partner for the organization's most visible and impactful asset.

"Connecticut is one of the most densely populated and affluent markets in the U.S.—and the largest without a major league team in the NFL, NBA, NHL, MLB, or MLS," said André Swanston, Partner at Connecticut Sports Group and Co-Owner of CT United FC. "We're building something transformational here, and Wasserman is the right partner to help us bring on bold, visionary brands to be part of this journey from day one."

With construction set to begin in 2025, the new 10,000-seat waterfront stadium will be the permanent home of CT United FC, which begins play in MLS NEXT Pro in 2026. Designed with the future in mind, the stadium will support a potential NWSL expansion team and is expandable to accommodate up to 22,000 fans for a future MLS club. As the first soccer-specific venue of its kind in the state, it will serve as a year-round hub for professional sports, live entertainment, and community programming.

With easy access by I-95, train, bus, and boat, the stadium will connect communities across Connecticut, New York, and New England—positioning it to become one of the busiest and most accessible professional sports venues in the country. The stadium is the centerpiece of a larger waterfront revitalization project that is expected to generate $4.3 billion in economic impact across Connecticut, create over 1,300 new and permanent jobs, and deliver more than 1,000 new housing units. It's a transformative opportunity to expand access to the waterfront, improve public spaces, and establish Bridgeport as a premier destination for sports, culture, and community.

CTSG also announced its intent to submit formal bids for both a Major League Soccer (MLS) expansion club and a National Women's Soccer League (NWSL) franchise—further demonstrating its long-term commitment to building world-class soccer infrastructure and opportunities in Connecticut.

"This new stadium development is primed to become the epicenter of sports and entertainment in Connecticut," said Chris Foy, Wasserman Executive Vice President and Managing Director, Rights Sales, North America. "We're excited to take this opportunity to market as we enter a pivotal period of growth for soccer in America, with the World Cup coming in 2026. This naming rights position will provide a brand the opportunity to become a landmark in the state. Connecticut is ready, and CT United is ready."

About Connecticut Sports Group (CTSG)

Connecticut Sports Group's (CTSG) vision is to create unforgettable experiences that inspire communities. We will own and operate professional sports franchises and state-of-the-art venues, utilizing cutting-edge technology and data to deliver superior service. Through our innovative approach and unwavering commitment to excellence, we aim to revolutionize the sports and entertainment industry and bring diverse communities together. https://www.ctsportsgroup.com/

About CT United FC
Founded in 2024 and owned by Connecticut Sports Group, Connecticut United Football Club (CT United FC) is the fifth independent professional men's soccer club in MLS NEXT Pro. CT United FC is targeting a 2026 launch, will call a new state-of-the-art stadium in Bridgeport its home, and currently operates the only free youth soccer academy for boys in Connecticut. CT United FC embodies the indomitable spirit of our state, carrying forward Connecticut's rich tradition of sports excellence. For updates and more information, visit www.ctunited.com or follow us on social media: @ctunited on TikTok, X, Instagram, and Facebook.

About Wasserman
Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. As a trusted partner to the world's most iconic teams, leagues, venues and governing bodies, Wasserman Rights Sales leverages our unrivaled network and expertise in the industry to build compelling commercial propositions. We broker effective deals between rights-holders and brands, delivering mutual value for both parties.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

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SOURCE Connecticut Sports Group