Collective Voice Appoints Catherine Halaby as Vice President of Creator Relations

Leading creator marketing platform strengthens commitment to creator empowerment by welcoming former TikTok executive

SAN FRANCISCO, Feb. 4, 2025 /PRNewswire/ -- Collective Voice, the leading platform connecting creators and brands through sales-driving content and monetization opportunities, has appointed  Catherine Halaby as Vice President of Creator Relations. With a dynamic career spanning digital media, advertising, and economic development, Halaby brings more than 20 years of expertise and passion for empowering creators and entrepreneurs.

In her new role, Halaby will lead the charge in building strategies that will foster meaningful creator collaborations. She will be responsible for developing authentic brand-creator strategies and elevating the creator community on the Collective Voice platform.

"Catherine has made an indelible impact in media and entertainment as a seasoned executive, and we are thrilled to have her join Collective Voice to do the same for creators in our network," said Lindsay Jerutis, General Manager of Collective Voice. "Catherine's leadership and vision will revitalize our engagement strategy on how we partner with creators and brands. Her focus on elevating creators makes her a vital part of our mission to continue shaping the future of the creator economy."

"Collective Voice is a leader in giving creators a platform to share their voice and offers a wealth of tools and resources to help grow audiences and monetize their content," said Halaby. "Creators are today's cultural and economic powerhouses, and I look forward to helping build strategies and partnerships that can help them thrive. I'm excited to work with the talented team at Collective Voice to foster creator relationships and elevate diverse voices."

Prior to Collective Voice, Halaby served as Head of Entertainment, North America at TikTok, where she established and led the entertainment content partnerships practice. She spearheaded high-profile collaborations, onboarded top-tier creators and public figures, and developed original content for TikTok LIVE, all while serving as a company spokesperson and industry educator. After leaving TikTok in the summer of 2024, Halaby managed digital and creator partnerships for the Harris for President campaign.

Halaby's media career took off at Funny or Die before joining WPP, where she specialized in digital audience growth and creator partnerships. She also served as a strategist at Fullscreen Media, leading content initiatives for Fullscreen Original Entertainment and AT&T's Hello Lab Originals.

She holds a BA in History from Yale University and a MBA from MIT Sloan School of Management.

For more information about Collective Voice, visit collectivevoice.com.

About Collective Voice
Since its inception in 2008, Collective Voice has been a trailblazer in the creator marketing landscape, offering cutting-edge tools, transparent data, and unparalleled resources. Leveraging years of expertise, we forge meaningful connections between creators and top brands, resulting in award-winning content and sustained success. For more information, visit www.collectivevoice.com.

Media Contact:
Katie Stevens
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SOURCE Collective Voice