Coach PRIME Reveals the Nutrition Game Plan to Level Up Your Life

How almonds and smart nutrition power the next generation of athletes

MODESTO, Calif., April 23, 2025 /PRNewswire/ -- Spring may be the offseason for football, but that doesn't mean players stop putting in the work every day to stay on top of their game. Players aren't in it alone though, which is why the ultimate motivator, Deion "Coach Prime" Sanders and California Almonds have teamed up to share how almonds and exercise recovery can help you own your prime, both on and off the field.

"Almonds are not just a snack to me. They're part of MY JOURNEY. They're one of my pillars of consistency in preparing both physically and mentally for whatever's next. And for me, that means at the HIGHEST LEVEL," says Coach. "Your PRIME has no end destination... it's A JOURNEY. And that journey should always be evolving and growing towards that place that you call 'there'. In order to DOMINATE in that journey, you gotta put in the WORK - and it ain't gonna be easy. Recovery is a key part of that journey, and you need to make sure you are recovering right."

Owning your prime is a mindset, not a moment. Coach Prime doesn't just coach his players, he instills a consistent hunger for improvement and daily dedication – a lesson that can evolve your life too. Whether it's taking daily walks, increasing lifting reps or training for a marathon, consistency is key. Hit a milestone? Celebrate and put in the work to reach your goal. To help you push to the next level, Coach Prime is dropping his wisdom to help you achieve your goals:

Tip 1: Prime Time Health – Mind and Body in Sync If you ain't takin' care of YOU, how you gonna show up for anybody else? Your health? It's non-negotiable. Gotta keep your mind sharp and your body ready for anything. That's why I'm all about making the time to focus on my goals and taking care of myself. You want to stay prime? Then keep yourself right. Let's ride! 
Tip 2: Fuel Up Like a Champion Listen, PRIME is ALL the time, and that means fueling up like a CHAMP. Right after my morning workout, I'm going for a handful of almonds for exercise recovery, then a power breakfast: oatmeal or grits, egg whites, and turkey bacon to keep me ready for whatever the day brings. Don't get it twisted—you can hit a cheat meal every now and then, but when the foundation is solid, you will stay PRIME every single day.
Tip 3: Every Day is PRIME It doesn't matter if it's game day, spending time with the fam, or reeling in the big catch, you always gotta be locked in, all day, every day. It don't matter what day of the week it is—every day is game day when you're living prime. IT DON'T STOP, BABY! You're either in or you're out, but PRIME don't take days off!

When you have your head in the game, an important part of reaching your goals is taking care of your body. Like Coach Prime emphasizes, exercise recovery helps you stay at your best and almonds can help you recover from exercise. Groundbreaking research shows that most study participants who ate two servings of almonds, (vs. a calorie matched cereal bar,) for four weeks prior to completing 90 minutes of exercise, reported reduced fatigue and tension, increased leg and lower back strength during recovery, and decreased muscle damage during the first day of recovery after completing the exercise.¹ This research, funded by the Almond Board of California, was conducted over four weeks among 64 healthy, non-smoking U.S. adults ages 30 – 65 who are occasional exercisers (less than three sessions a week). 

For more tips on how to own your prime from Coach Prime himself, visit almonds.com/own-your-prime and follow Coach on Instagram to learn more about ways to own your prime in real time.

About California Almonds
The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 7,600 almond farmers and processors in California, most of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. 

1. Nieman, D. C., Omar, A. M., Kay, C. D., Kasote, D. M., Sakaguchi, C. A., Lkhagva, A., Weldemariam, M. M.,& Zhang Q. (2023). Almond intake alters the acute plasma dihydroxy-octadecenoic acid (DiHOME) response to eccentric exercise. Front. Nutr. doi: 10.3389/fnut.2022.1042719

Media Contact: Emily Mitchell ([email protected])

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SOURCE Almond Board of California