CashorTrade takes the Face Value Movement Global at 2025 NIVA Conference

Fan-First Ticketing Platform Expands Internationally, Debuts Venue Portal & Spotlights Mumford & Sons Support for Face Value Exchange

MILWAUKEE, July 1, 2025 /PRNewswire/ -- CashorTrade, the world's first face value ticket exchange and leader of the face value movement, is taking a major step forward at this year's NIVA Conference with the announcement of global expansion, a new venue portal, and growing support from international artists.

At the center of this milestone moment: Mumford & Sons has added CashorTrade as a ticketing resource on their website, offering fans a way to exchange tickets for sold-out shows at face value. This effort, launching ahead of the band's upcoming North American tour, signals increasing momentum for the Face Value Movement abroad.

"This is a big step for the live music community," said Brando Rich, CEO and Co-Founder of CashorTrade. "As artists and venues around the world embrace more fan-friendly solutions, we're proud to be building tools that help protect real fans and preserve the concert experience."

During the Ticketing Network Session at NIVA on Wednesday, CashorTrade previewed its brand new Venue Portal—a free, easy-to-use dashboard that allows independent venues to claim their page, list inventory, and manage fan-to-fan ticket exchange directly within their ecosystem.

"The Venue Portal is about empowerment," said Dusty Rich, CMO and Co-Founder of CashorTrade. "Independent venues are the heart of this industry, and this tool helps them engage fans, deter scalping, and keep their communities thriving."

NIVA (the National Independent Venue Association) has been a key ally in CashorTrade's mission to support fair ticketing. From their shared efforts on the Fix The Tix Coalition to a nationwide network of partnered venues, the platform's presence at NIVA marks a continued push for reform and innovation.

About CashorTrade
CashorTrade is the world's first social network where fans buy, sell, and trade tickets at face value. Dubbed the "Airbnb of concert tickets," the Burlington, VT-based tech company was founded by brothers Brando and Dusty Rich. What started with a community bulletin board has grown into a nearly one-million-member strong movement across all 50 states and over 20 countries. CashorTrade believes "ticket karma" is real—and is on a mission to keep tickets in the hands of true fans.

For more information contact Taylor Esche at [email protected].

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SOURCE CashorTrade.org