CSPs Missing Billion-Dollar Opportunity in Consumer Cyber Security, New Research Finds

Omdia's 'Digital Guardians' report shows cyber security is a must-have for consumers, growth engine for CSPs

PARIS, Oct. 8, 2025 /PRNewswire/ -- Cyber scams have doubled in the last year alone, and consumers now expect their communication service provider to be their first line of defense. It's made apparent in global cyber security leader F-Secure and Omdia's newly released report, Digital Guardians: The CSP Advantage in Delivering Consumer Cyber Security. The findings couldn't be more clear: if providers haven't gotten ahead in consumer cyber security, they're already falling behind.

"Cyber security is no longer optional. It is the next frontier of customer value," said Timo Laaksonen, President and CEO of F-Secure. "The question is not if digital service providers should offer protection, it is how fast they can deliver it. The winners will be the ones who step up and own the role of becoming a trusted digital guardian."

The Omdia research commissioned by F-Secure reveals that CSPs are uniquely positioned to become digital guardians for millions of households: by embedding protection directly into connectivity services, providers can transform cyber security from a fear-driven add-on into an essential part of modern digital life while also unlocking powerful business advantages. Those who act decisively will not only protect consumers but also seize the competitive advantage, driving higher revenue, stronger loyalty, and long-term brand trust.

"CSPs have the scale and the trust to deliver cyber security in a way no one else can," adds Fredrik Torstensson, Chief Partner Business Officer at F-Secure. "This is not just a business opportunity. It is a responsibility to safeguard digital lives."

Key Insights: A Call to Action for CSPs

• 71% of consumers prefer or would consider getting security protection from their CSP app versus apps from other types of companies.
• Cyber security ranks as the most likely mobile/broadband value-added service consumers would pay for, alongside speed guarantees.
• Embedding security into main CSP apps drives 57% higher engagement with the overall app and increases brand value.
• Cyber security is now expected. Consumers see protection as a basic part of digital life, and as part of the CSP core connectivity offering.
• Security drives growth. Comprehensive digital security offerings increase revenue, reduce churn, and strengthen customer loyalty.
• AI is a threat and opportunity. CSPs must guard against AI-powered threats while using AI responsibly to build trust.

The full report, Digital Guardians: The CSP Advantage in Delivering Consumer Cyber Security, is available now.

F-Secure at Network X

F-Secure will showcase the findings of Digital Guardians at Network X in Paris, October 14–16, 2025 (booth A14) where company leaders will meet with CSP executives and industry partners.

Book time with F-Secure's industry experts  and executives, who highlight how CSPs can transform cyber security from a cost center into a growth driver, and how embedding protection into connectivity services creates both consumer trust and competitive advantage: Meet us at Network X 2025 | F-Secure

F-Secure is setting the pace to be the #1 provider of scam protection in the world. To explore F-Secure's innovative cyber security portfolio for service providers, visit f-secure.com/partners.

About F-Secure
F-Secure makes every digital moment more secure, for everyone. We deliver brilliantly simple, frictionless security experiences that make life easier for the tens of millions of people we protect and for our more than 200 service provider partners. For over 35 years, we've led the cyber security industry, inspired by a pioneering spirit born out of a shared commitment to do better by working together.

PRESS CONTACTS:
Meghan Sawyer
Public Relations & Social Media Manager, North America
[email protected]

Joel Latto
Public Relations & Social Media Manager, EMEA
[email protected]

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SOURCE F-Secure