COLDWELL BANKER LAUNCHES NEW FRANCHISE IN PUERTO RICO

SAN JUAN, Puerto Rico, April 15, 2025 /PRNewswire/ -- Coldwell Banker Island Affiliates is proud to announce the opening of its newest franchise in Puerto Rico, located in the heart of Hato Rey, San Juan's financial district. The franchise is led by Eric Maldonado, founder, broker, and president, alongside Vice President Mike Azimi. The office boasts an elite team of five agents specializing in luxury real estate and investments.

Coldwell Banker Puerto Rico is set to redefine the standard of excellence in luxury real estate on the island. Backed by the legacy of one of the most recognized and trusted names in global real estate, the new franchise brings a fresh, dynamic approach to the Puerto Rican market. Combining deep local expertise with world-class marketing, cutting-edge technology, and a powerful international network, Coldwell Banker Puerto Rico specializes in high-end residential, commercial, and REO (Real Estate Owned) properties. The team is committed to delivering white-glove service and unmatched results to both buyers and sellers, focusing on the most sought-after regions—San Juan, Dorado, and Rio Grande.

"Puerto Rico has seen a surge in luxury real estate demand over the last several years, driven by Act 60 investors, digital nomads, and high-net-worth individuals relocating for both lifestyle and tax advantages," said Jason Waugh, president of Coldwell Banker Affiliates. "As interest in luxury homes, beachfront estates, and resort communities grows, there's a clear need for a globally trusted brand to lead this market with professionalism and reach."

The high-end segment in Puerto Rico remains underserved in terms of global marketing, luxury branding, and international exposure. Luxury properties, marketed under the Coldwell Banker Global Luxury^® program, perfectly positions listings to a worldwide audience, bringing in buyers from the mainland U.S., Europe, and beyond. The franchise offers exclusive services for sellers and developers, including professional staging, architectural photography, drone videography, digital advertising, global syndication, and access to Coldwell Banker's international referral network. For developers, the franchise provides full go-to-market strategies, including branding, sales team placement, and buyer sourcing.

Larry Burke, CEO of Coldwell Banker Island Affiliates, added, "The luxury market in Puerto Rico continues to drive demand to San Juan and the surrounding areas. With Eric's extensive real estate career and Mike's investment background, we are looking forward to them taking the brand to the next level in both residential and commercial sales. Over the past year, we have seen an increase in referrals for both buyers and sellers due to the island's tax incentives and ease of travel, with many direct flights from major markets."

Through its network and direct relationships with financial institutions, Coldwell Banker Puerto Rico will offer a robust REO division, bringing distressed properties to market through a professional, corporate-backed process that increases speed, transparency, and value. The franchise's strategic market coverage focuses on San Juan, Dorado, and Rio Grande, placing it directly in the path of the most active luxury buyers and institutional investors on the island. These regions are thriving with new construction, resort expansion, and high-end resale opportunities.

"We're combining the power of Coldwell Banker's international platform with deep, on-the-ground expertise," said Eric Maldonado. "Our team includes seasoned brokers, developers, and real estate investors who understand the intricacies of the Puerto Rican market—zoning, permitting, Act 60 compliance, and the nuances of local transactions."

Coldwell Banker Puerto Rico is dedicated to being a trusted partner in navigating the island's evolving real estate landscape, setting a new benchmark in service, integrity, and luxury living across the island. Coldwell Banker Puerto Rico is located at 273 Av. Juan Ponce de León San Juan, 00918, Puerto Rico. Visit www.ColdwellBanker-PR.com for more information.

About Coldwell Banker Real Estate LLC
Powered by its network of over 100,000 affiliated sales professionals in more than 2,700 offices across 45 countries and territories, the Coldwell Banker^® system is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of affiliated sales agents with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2025 Women's Choice Award^® "9 out of 10 Customer Recommended Real Estate Agency." Blue is bold and the integrity and values of the Coldwell Banker brand give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the Gen Blue possibilities, please visit www.coldwellbanker.com/join.

Media Contact:
Athena Snow
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SOURCE Coldwell Banker Real Estate LLC