COACH CELEBRATES THE LAUNCH OF "BAG MAN" BOOK

NEW YORK, Oct. 14, 2025 /PRNewswire/ -- Coach today celebrates the publication of the new book BAG MAN: The Story Behind the Improbable Rise of Coach by Lew Frankfort, the brand's Chairman Emeritus and former CEO. Published by Harvard Business Review Press, the book chronicles Frankfort's three-and-a-half decades at the helm of one of America's most iconic brands. 

When Frankfort joined Coach in 1979, the concept of "accessible luxury" did not exist. Over the course of 35 years, he guided the company's growth from a $6 million family-run leather goods maker into a $5 billion publicly traded global powerhouse. In BAG MAN, Frankfort shares how his "Magic Plus Logic" philosophy — combining creativity with data-driven discipline — engaged new generations of consumers and established an iconic new category in the fashion industry. As Todd Kahn, Coach's CEO since 2020, states in the epilogue, "Our legacy of excellence starts with Lew. Lew motivates us. He is why I came to Coach."

The book has already received praise that underscores its blend of business lessons and candid reflections on the toll of success. Designer Diane von Furstenberg calls it "a very entertaining and inspiring tale of a true American brand." Author Arianna Huffington says, "BAG MAN reminds us that great leadership is not just about vision and execution—it's also about self-awareness and the willingness to evolve." NYU professor Scott Galloway describes it as "a valuable collection of hard-won business and personal insights."

An opportunity to connect his legacy to the Coach of today, Frankfort tapped Coach Creative Director Stuart Vevers to help design the book. The cover features one of the house's classic Duffle Bags, photographed and beautifully lit to show the contrasts and qualities of its leather, styled in a way that highlights the warmth and tactility of the bag. Additionally, Frankfort and Vevers collaborated on the photo insert, which features a collage style that highlights Coach's heritage of craft.

Frankfort, recognized on Barron's "World's Best CEOs" and Institutional Investor's "Best CEOs in America" lists, is co-founder of Benvolio Group, an investment firm focused on early-stage disruptive consumer brands. He and his wife, Bobbie, live in New York City with their two labradoodles.

BAG MAN: The Story Behind the Improbable Rise of Coach By Lew Frankfort
Published by Harvard Business Review Press
October 14, 2025 | Hardcover | 272 pages | $32.00 | ISBN 979-8892790727 

Available wherever books are sold including Coach.com and Coach's stores at Coach House and Hudson Yards. 

ABOUT COACH 
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

SOCIAL MEDIA: @Coach; #CoachNY

CONTACT
Margaret Rogalski | [email protected] | 585-732-0109
Mark Fortier | [email protected] | 646-246-3036 

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SOURCE Coach