CLEAN JUICE COMBATS PUMPKIN SPICE FATIGUE WITH NEW APPLE-FORWARD FALL BEVERAGES

Seasonal lineup includes three apple-based drinks and introduces warm functional beverages to select markets

DALLAS, Oct. 8, 2025 /PRNewswire/ -- Clean Juice, the first and only organic juice bar franchise, is positioning apples as the season's new star ingredient with the launch of three limited-time, apple-forward beverages designed to combat widespread pumpkin spice fatigue. It will also introduce a menu of warm functional beverages at select locations this fall.

The new fall menu comes as nearly 45% of consumers report pumpkin spice fatigue, while 60% still actively seek limited edition fall products and showcases three apple-based drinks:

• Caramel Apple One Smoothie blending apple, banana, almond milk, Greek yogurt, chia seeds, maple, vanilla and dates
• Apple Ginger Fire One Juice Shot combining apple, lemon, ginger, cinnamon and cayenne
• Apple Cider One Fresh-Pressed Juice featuring apple, lemon and pumpkin spice

"While pumpkin spice has dominated fall menus for years, we're seeing clear consumer demand for fresh, better-for-you alternatives that don't sacrifice the comfort and warmth we all crave during the season," said BRIX Holdings CEO Sherif Mityas. "Our apple-forward menu delivers traditional fall flavors while providing the clean ingredients and functional health benefits our customers expect from Clean Juice."

Additionally, Clean Juice is introducing warm beverages at select locations, including functional drinks and traditional favorites like matcha and hot coffee. The new offerings also include:

• Golden Latte One with turmeric, cinnamon, ginger and MCT oil
• Mushroom Coffee One featuring arabica coffee enhanced with lion's mane, reishi and chaga mushrooms
• Red Velvet Latte One combining beet juice powder, cacao and adaptogenic mushrooms

The warm beverage expansion taps into the rapidly growing functional drinks category, with the global market valued at $175.5 billion in 2022 and projected to reach $339.6 billion by 2030. The timing also addresses consumer demand for natural immunity-boosting options during cold and flu season, with ingredients like ginger, cinnamon and adaptogenic mushrooms providing wellness support.

For more information about Clean Juice menu options and locations, visit cleanjuice.com.

ABOUT CLEAN JUICE
Founded in 2016, Clean Juice® is the nation's only USDA-certified organic juice bar franchise. With nearly 60 stores across 17 states, Clean Juice is known for its fresh, high-quality ingredients and focus on overall health, wellness and nutrition, offering USDA-certified organic cold-pressed fresh and bottled juices, plus smoothies, acai bowls and other nutritiously clean menu items, such as wraps, sandwiches and toasts. Clean Juice is owned by CJ Fresh Holdings, LLC, a wholly owned subsidiary of BRIX Holdings, LLC, a Dallas-based multi-brand company specializing in chains with superior products and attractive growth prospects. For more information about Clean Juice, please visit www.cleanjuice.com. 

Media Contact:
Abby Boroski
[email protected]
817-329-3257 

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SOURCE Clean Juice