Bubble Taps Leighton Meester as First-Ever Global Ambassador

Bubble launches "Radical Joy," its debut 360 campaign spotlighting the power of playful, clinically-backed skincare

NEW YORK, Sept. 18, 2025 /PRNewswire/ -- Bubble, the community-powered skincare brand redefining what clinical skincare looks like, announces actress Leighton Meester as its first global brand ambassador. The partnership kicks off with the launch of Bubble's first-ever 360 brand campaign, Radical Joy, a bold, colorful celebration of skincare that doesn't take itself too seriously.

At the heart of Radical Joy is a powerful message: skincare can be both premium and playful. With Leighton Meester as the face of the campaign, Bubble brings to life the ultimate contradiction, where everyday meets iconic, efficacy meets joy, and results meet clinically proven joy.

"Bubble proves that skincare can be powerful without being overly complicated," said Actress Leighton Meester. "Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine."

"With Radical Joy, we're showing that fun and high-performance skincare don't have to be mutually exclusive," said Shai Eisenman, founder and CEO of Bubble. "We've always believed that joyful, efficacious skincare should be for everyone, and that's exactly what Leighton represents. She's aspirational yet relatable, and brings this campaign to life in the most authentic way."

As global ambassador, Meester will be featured across social, digital, out-of-home, and retail channels, helping bring Radical Joy to life at every touchpoint. The campaign reinforces Bubble's mission to make high-quality skincare feel accessible, joyful, and anything but ordinary, with Meester embodying the perfect balance of aspirational and approachable that defines the brand.

Leighton is seen using her favorite Bubble products throughout the campaign, which include Soft Launch Hydrating Cream Cleaner, Cosmic Silk Hydrating Milky Toner, Day Dream Tone & Texture Serum, Water Slide Hydration Boosting Serum, Slam Dunk Hydrating Moisturizer, and Talk Back Lip Serum. Leighton's favorites will be available for purchase on a feature site in Ulta stores nationwide starting in October.

About Bubble:
Bubble, one of the fastest-growing global skincare brands, is on a mission to offer clinically effective prestige skincare to as many people as possible. The brand does this by charging far lower prices than other prestige skincare brands and by developing their products with leading dermatologists to ensure they deliver the highest quality formulas, product experience, and effectiveness. Every Bubble product is developed with its board of dermatologists at every step of the way, to ensure all formulations and ingredients meet industry standards. Bubble has also cultivated an engaged community of nearly 100K skincare obsessives who provide input and feedback on the brand's formulations, product names, and even its vibrant packaging. Bubble products are available at Hellobubble.com and in more than 17,000 retail stores across North America (Target, Ulta, Walmart, CVS, Amazon, Shoppers Drug Mart), the UK (Boots, ASOS), Australia (Priceline), and the Middle East (Sephora Middle East).

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SOURCE Bubble Skincare