Brami Italian Protein Pasta Expands Nationwide in Whole Foods Market

 The Fastest-Growing Pasta Brand in the U.S. Brings the Taste of 'La Bella Vita' to More Americans

NEW YORK, March 4, 2025 /PRNewswire/ -- Brami, the #1 fastest-growing pasta company in the U.S. that is redefining Italian food for the modern pantry, is thrilled to announce the nationwide expansion of its Italian Protein Pasta in Whole Foods Market. Brami's pasta, which is crafted according to timeless pasta traditions in Molise, Italy, with just two ingredients: premium Italian durum wheat semolina and whole-milled lupini bean flour—will be on shelves nationwide starting this February.

At the heart of Brami's products is the lupini bean, a Mediterranean superfood cherished since Ancient Rome for its nutritional benefits. With 60% more protein, 25% fewer net carbs, and two times the fiber of traditional pasta¹, Brami's Italian Protein Pasta combines the authentic taste and quality expected from Italian pasta with natural nutritional benefits. Customers can expect to find Fusilli, Radiatori, and Curly Macaroni shapes on shelves.

"The expansion of our Italian Protein Pasta in Whole Foods Market nationwide is a significant milestone for Brami," says Aaron Gatti, founder and CEO of Brami. "We're thrilled to share our passion for authentic, nutritious Italian food with more customers and to prove that pasta, when done right, is good for you and delicious."

Gatti, a first-generation Italian American inspired by his childhood visits to his grandparents' farmhouse in Italy, is on a mission to bring the joy of authentic Italian eating to American tables. Drawing from his roots, Gatti hopes to transform perceptions of Italian food in the U.S.

"Our goal is to encourage Americans to eat more pasta and feel great about it. Italians eat around eight times more pasta than Americans and yet are generally in better shape and live longer. The key is getting regular nutrition from high-quality simple ingredients. Our pasta is the only protein pasta made with premium Italian durum wheat and whole-milled lupini beans. And the best part is, we are finding that most consumers like the taste even more than conventional pasta," adds Gatti.

Since launching pasta in 2022, Brami has quickly become the fastest-growing pasta brand in the country.

The expansion coincides with rapid growth in the protein pasta market projected to surpass $1 billion by 2030 as consumers increasingly seek healthier alternatives to traditional staples (source).

Brami Italian Protein Pasta will be available on Whole Foods Market shelves nationwide beginning in February alongside its popular Italian Snacking Lupini Beans. For more information on Brami and where to purchase its pasta and snacks, visit enjoybrami.com.

About Brami
Brami is democratizing the 'La Bella Vita' by redefining Italian food for the modern pantry. Founded by Aaron Gatti, a first-generation Italian American inspired by his childhood visits to his grandparents' farmhouse in Umbria and his time working in a Michelin-star restaurant in Italy. Brami's products feature the ancient lupini bean —a Mediterranean superfood that once fuelled Roman warriors and has been cherished for its health benefits for centuries. Brami currently offers two Made-in-Italy product lines: snackable lupini beans, which come in four flavors cured in savory spices in the same great tradition as olives, and Italian Protein Pasta, which stands up to the highest Italian pasta standards and is crafted with just two ingredients: premium Italian durum wheat semolina and whole-milled lupini bean flour. Extruded from bronze-dies and with 70% more protein, 25% fewer net carbs and triple the fiber of typical pasta, Brami honors Italian tradition while delivering wholesome meals that make a taste of "la bella vita" accessible to the everyday American home. It's the #1 fastest-growing pasta brand in the U.S., and its products are available in over 5,000 stores nationwide.

¹Source: USDA Pasta Nutrient Data here compared to Brami Nutrition Panel here.

Media Contact:
Mia Fazio
512 9145709

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SOURCE Brami