Brami Italian Protein Pasta Debuts at Costco with Its Largest Launch Yet

The Fastest-Growing Pasta Brand Launches in Six Costco Regions with a Multi-City Tasting Tour

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Brami, the #1 fastest-growing pasta company in the U.S. that is redefining Italian food for the modern pantry, is thrilled to announce a major milestone with its national, multi-region Costco debut. The brand will roll out in six Costco regions beginning now through October, including the Northeast, Northwest, Southeast, Midwest, Texas and San Diego, with a redesigned look and an exclusive club pack.

The launch will feature Brami's Italian Protein Pasta in a Costco-exclusive four-pack format with two boxes each of Fusilli and Curly Mac. Brami's pasta is crafted in Molise, Italy, using just two ingredients: premium Italian durum wheat semolina and whole-milled lupini bean flour. The club pack includes four 16-oz boxes and will retail for $10.99, offering Costco shoppers a more nutritious option with 70% more protein, 25% fewer net carbs, and triple the fiber of traditional pasta.

"This is a major milestone for Brami," says Aaron Gatti, founder and CEO of Brami. "Very few emerging brands are invited to launch in this many Costco regions during their first rotation. It's a strong vote of confidence in what we're building. Our pasta adds protein and fiber through natural ingredients, creating a convenient, all-in-one meal that doesn't sacrifice taste. We use only Italian durum wheat and lupini beans, with no protein isolates, gums, or fillers. Just real ingredients that deliver real nutrition."

The Costco debut also marks the unveiling of Brami's new brand identity, developed in partnership with LA & NYC design studio Day Job. Featuring a refreshed look inspired by vintage Italian modernism, the new packaging reflects Brami's evolution from a cult-favorite snack brand to a timeless, transportive Italian pasta brand whose texture benefits from the protein-rich lupini bean.

To amplify the launch and connect directly with consumers, Brami will activate a multi-city roadshow this fall, partnering with chefs, creators, and tastemakers in key cities including New York, Chicago, San Diego, Dallas, and Atlanta. Full schedule and event details will be shared via social on @enjoybrami.

With the Costco distribution and other launches this Fall, Brami's retail footprint will have grown nearly 100% by the end of the year, bringing better pasta to more households while staying rooted in real Italian tradition.

About Brami

Brami is devoted to celebrating the magic of Italian slow-food traditions with innovative protein-rich products crafted for modern convenience. Brami currently offers two Made-in-Italy products: Italian Protein Pasta and Lupini Bean Snacks.  Founded by Aaron Gatti, a first-generation Italian American inspired by his childhood visits to his grandparents' farmhouse in Umbria and his stint working in a Michelin-star restaurant in Italy. Brami's products feature the ancient lupini bean—a Mediterranean superfood that once fueled Roman warriors and has been cherished for its health benefits for centuries. Brami honors Italian tradition while delivering wholesome meals that make a taste of "la dolce vita" accessible to the everyday American home, and is now the #1 fastest-growing pasta brand in the U.S., available in over 5,000 stores nationwide.

Media Contact:

Mia Fazio
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[email protected]

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SOURCE BRAMI