Books-A-Million™ and POP MART Announce Partnership Launching September 2025

BIRMINGHAM, Ala., Sept. 10, 2025 /PRNewswire/ -- Books-A-Million^™, the second-largest bookstore retailer in the United States, is teaming up with POP MART, a rising global force in pop culture and entertainment, to bring their wildly popular characters to fans across the country. Launching in September 2025—just in time for the fall shopping season—this partnership will debut in all Books-A-Million retail locations and online at www.booksamillion.com, with ongoing availability in-store and online.

"We're always looking for ways to delight our customers with products that are both unique and meaningful," said Kathy Gagliano, Executive Vice President of Merchandising at Books-A-Million. "POP MART's iconic characters connect with our bookstore community because they celebrate creativity, self-expression, and the joy of engaging with characters that inspire us."

The fall launch comes at a moment when collectible designer toys and pop culture collaborations are driving significant excitement among consumers, making POP MART's arrival a timely addition to Books-A-Million's mix of exclusive and collectible products.

Brandi Hammons, Head of POP MART Retail Marketing, The Americas said, "We're thrilled to partner with Books-A-Million and bring our characters to life in such a historic store. Like POP MART, BAM! is a destination for adventure, connection, and art in many forms. As an artist-forward IP company, many of our most beloved characters' origin stories are in books, making them right at home in BAM! Stores. "

POP MART's most beloved IP characters, including SKULLPANDA, MOLLY, CRYBABY, DIMOO, and THE MONSTERS will be featured in a range of designer toy collectibles, making this collaboration a must-have for fans of unique pop culture experiences. The partnership will merge POP MART's world-class design and character storytelling with Books-A-Million's unmatched reach and customer community.

Erica Graf, Vice President of General Merchandise, added: "Partnering Pop Mart with Books-A-Million felt like a natural fit. Pop Mart is at the heart of a cultural trend that's capturing fans everywhere, and bringing the two together allows us to create a destination where fans can immerse themselves in stories, discovery, and the thrill of collecting."

About Books-A-Million
Books-A-Million is the second-largest bookstore retailer in the United States, with more than 220 stores located primarily across the East Coast, South, and Midwest. Founded in 1917 as a small newsstand in Florence, Alabama, the company has grown into a leading bookseller offering a wide range of books, magazines, toys, and gifts. In addition to its brick-and-mortar locations, Books-A-Million operates a robust online storefront and a popular membership-based loyalty program, the Millionaire's Club, which provides members with exclusive discounts and special offers. Books-A-Million places a strong emphasis on personalized customer service, numerous author events, and a diverse selection of genres and merchandise—catering to a broad spectrum of customers.

About POP MART:
Founded in 2010, POP MART is a rising global force in pop culture entertainment. Driven by the mission "to light up passion and bring joy", POP MART focuses on intellectual property (IP) as its core, developing three major business segments: consumer products, experiences, and entertainment. For more information on POP MART, visit https://www.popmart.com/us and follow POP MART on Instagram @popmart_us or on TikTok at @popmart_us.

POP MART currently operates 74 Robo Shops and 45 brick-and-mortar locations in the U.S. including in American Dream Mall (East Rutherford, NJ), Westfield Century City (Los Angeles, CA), Fashion Show Mall (Las Vegas, NV), Westfield Southcenter (Seattle WA), Stonestown Galleria (San Francisco, CA), Westfield UTC (San Diego, CA), Stonebriar Center (Frisco, TX), The Shops at North Bridge (Chicago, IL), Tangram Mall (Flushing, NY), Willowbrook Mall (Houston, TX), Fashion Outlets of Chicago (Rosemont, IL), The SoNo Collection (Norwalk, CT), , Galleria Dallas (Dallas, TX). A full list of POP MART's stores in North America can be found online at https://www.popmart.com/us/store-list.

Media Contact:
Olivia Anderson McDaniel
Vice President of Marketing
[email protected]

View original content to download multimedia:https://www.prnewswire.com/news-releases/books-a-million-and-pop-mart-announce-partnership-launching-september-2025-302552980.html

SOURCE Books-A-Million, Inc.