Boohoo Expands Partnership with Rokt to Boost User Engagement and Profitability
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Less than a year after launching the partnership, the online fashion retailer will expand to use both sides of Rokt's AI powered marketplace to drive relevancy and tap additional revenues
The partnership launched in
boohoo integrated with Rokt Ecommerce to increase customer loyalty through app downloads and repeat purchases. In addition, the fashion brands will also use Rokt Ads to acquire new customers at scale by accessing Rokt's exclusive inventory within premium brands such as Ticketmaster, Uber, AMC Theatres and more. Rokt Ads will enable boohoo to capture the full attention of relevant prospects transacting across premium ecommerce sites.
"We're delighted that boohoo is expanding its partnership with Rokt to leverage our full suite of products powered by advanced AI which Rokt has developed over the last decade," said
"Our partnership with Rokt helps us achieve many of our customer experience and revenue growth goals. Our teams across Tech, UX, Marketing, Ecommerce and Finance have been working as a unified team, helping the partnership progress seamlessly," said
Today's announcement is the latest in a series of new partnerships fueling Rokt's growth globally, including Lyft, Gopuff, ASOS and Morrisons.
To find out more, visit Rokt.com
Leading the fashion e-commerce market and founded in
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt's machine learning technology has powered billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Gopuff, Staples, Lands' End, and HelloFresh. Founded in
To learn more, visit Rokt.com.
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SOURCE ROKT Pte. Ltd.
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