Boka Launches Probiotic, Nano-Hydroxyapatite Toothpaste for Holistic Wellness

The brand makes its Walmart debut with two refreshing flavors—Citrus Mint and Peppermint Blossom

NEW YORK, Sept. 9, 2025 /PRNewswire/ -- Boka, the personal care brand redefining oral care through modern science and nature, today introduces a new frontier in toothpaste with the launch of Probiotic Toothpaste in two soothing flavors: Citrus Mint and Peppermint Blossom. Formulated with clinically studied probiotics, the toothpastes promote oral health while boosting holistic wellness through advanced flavor technology. The toothpastes are available now at boka.com and will be in Walmart stores nationwide and on walmart.com later in September, marking Boka's debut at Walmart.

"We've seen online searches for 'probiotic toothpaste' skyrocket, which tells us this is exactly what people are looking for," said Sarah Mountcastle Mitchell, General Manager at Boka. "There's been a real gap in the market, and with Probiotic Toothpaste we're excited to fill that void. Sales of fluoride-free toothpaste are already growing at a much faster pace than traditional options, and this innovation takes it a step further, supporting whole-body wellness and making an everyday ritual feel more intentional."

For the past 10 years, Boka has been a pioneer in oral care and continues to challenge category conventions by highlighting the vital connection between oral health and overall wellbeing. The new Probiotic Toothpastes were designed to consider the oral microbiome by featuring Lactobacillus paracasei probiotics, which help support the growth of good bacteria. This breakthrough innovation effectively cleans while delivering freshness. The launch is Boka's answer to growing consumer interest in probiotics, natural health, and functional wellness products.

"We're excited to bring Boka and the new Probiotic Toothpaste to Walmart, making this oral care innovation accessible to customers across the country," said Jerrit Davis, Merchandising Vice President at Walmart.

Like all Boka products, the new Probiotic Toothpastes are fluoride-free, clean, vegan, and cruelty-free. Starting today, Boka's new Probiotic Toothpaste, Citrus Mint and Peppermint Blossom are available at boka.com for $14 for 4 oz and at walmart.com for $11.88 for 3.4 oz:

• Citrus Mint: A refreshing fusion of mint, citrus, and eucalyptus with bright notes of lemon, orange, and nutmeg. Designed to invigorate the senses, recharge your smile, and provide an energizing start to the day.
• Peppermint Blossom: A soothing blend of peppermint, spearmint, and ylang ylang floral notes. Crafted to calm and soothe the senses, promote tranquility, and mentally prepare you for restful sleep.

Boka is experiencing record growth in 2025, with digital revenue up 100% year-over-year and more than 600,000 new digital customers joining in the first four months of the year. In retail, where fluoride-free options are increasingly prioritized, Boka's sales are up over 500% year-to-date, reinforcing its leadership in the category.

For more information about Boka and its innovative oral care products, visit www.boka.com and follow @boka on social media.

About Boka:
Founded in 2015, Boka's oral care products are made with premium materials that deliver a comfortable, effective cleaning at a competitive price point. Boka's products are powered by nature + n-Ha (nano-hydroxyapatite), a modern evolution in medicine and dentistry (hydroxyapatite makes up the primary foundation of teeth and bones). All Boka toothpastes are fluoride-free, paraben-free, SLS-free, free of artificial flavoring, and powered by n-Ha. Boka is available nationwide on Amazon and at leading retailers including Target, CVS, Sprouts, Erewhon, H-E-B, and Fresh Thyme, and has grown over 320% year-to-date with this expanded distribution.

Media Contact:
Power Digital Marketing
[email protected]

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SOURCE Boka