BloomNation Acquires Floom, Expanding Reach for Independent Florists Globally

LOS ANGELES, May 28, 2025 /PRNewswire/ -- BloomNation, the leading technology platform empowering local florists across the U.S. and Canada, today announces its acquisition of Floom. This marks BloomNation's expansion into Europe and reinforces its commitment to local florists worldwide.

Floom is a premier online marketplace for customers seeking unique, handcrafted arrangements delivered by local artisans in the U.S. and the U.K. It offers same-day and next-day delivery, ensuring each bouquet reflects the creativity and passion of its local florist partners.

The acquisition will integrate Floom's UK-based marketplace with BloomNation's comprehensive suite of services, including custom websites, point-of-sale systems, and marketing tools. Floom will still operate independently, and florists across both platforms will receive expanded support, increased visibility, and access to a broader customer base in North America and Europe.

"Floom has been my baby for nearly a decade," said Lana Elie, founder and CEO of Floom. "Building it from the ground up has been my greatest accomplishment. I wouldn't let it go unless I found people who truly understood what we're fighting for—independent florists. No one gets that like BloomNation. They've built their business championing the same community, and I'm proud to pass the torch to a trusted team to take Floom—and its florists—even further."

"This acquisition's a defining moment," said Farbod Shoraka, CEO and co-founder of BloomNation. "We launched BloomNation with a goal: to disrupt and create the best florist-first platform—one that empowers small business owners to drive sales online and in-store.

Our commitment to independent florists through innovation is stronger than ever. We continue to reinvest in intuitive, cost-effective tools that improve the experience for our partners, without the exorbitant fees.

Acquiring Floom enables us to expand our reach and product offering, allowing customers to shop locally in the U.S., Canada, or the U.K."

About BloomNation
BloomNation is the leading florist-first platform empowering local florists with cutting-edge e-commerce tools, an advanced point-of-sale system, powerful marketing services, and business solutions that increase sales, streamline operations, and build lasting customer relationships.

About Floom
Floom is an online marketplace connecting customers with local independent florists in the U.S. and the U.K. Founded in 2016, Floom offers a curated selection of unique, handcrafted arrangements, delivered with care and creativity. By championing local artisans, Floom brings the joy of personalized floral experiences to customers worldwide.

For more information, contact Brittany Sykes at brittany(at)brittanysykespr(dot)com.

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SOURCE BloomNation