Blenders Eyewear and Coach Prime Team Up for Breast Cancer Initiative

100% of profits from the limited-edition PRIME21 MOD to benefit the Keep A Breast Foundation

SAN DIEGO, Oct. 9, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, and Deion "Coach Prime" Sanders are teaming back up to champion breast cancer awareness with the launch of the brand new PRIME21 MOD sunglasses in support of the Keep A Breast Foundation. One hundred percent of profits from every pair sold will support Keep A Breast's breast cancer prevention and education programs.

Debuting on October 9th, the limited-edition PRIME21 MOD expands on the  PRIME21 collection. Each CU Athletics football player will gift a pair of the sunglasses on behalf of Blenders to someone undergoing breast cancer treatment at UCHealth, a Colorado-based nonprofit health care organization that cares for 2.9 million patients annually, including Coach Prime.

"Partnering with Blenders on the PRIME21 MOD isn't just about style, it's about PURPOSE," said Sanders. "When you put these shades on, you're reppin' strength, awareness, and a fight that hits close to home. These aren't just sunglasses… they're PERSONAL, they're POWERFUL, and they're a MOVEMENT."

To date, Blenders has donated over $300,000 to Keep A Breast's lifesaving programs, a number that continues to grow with every purchase. Now eight years strong, this year's campaign empowers individuals to take charge of their health, emphasizing style with purpose, and prevention as a daily priority.

"At Blenders, we believe style means nothing if it doesn't stand for something," said Chase Fisher, Founder of Blenders Eyewear. "We all know someone who's been affected by breast cancer. That pain, that strength, that fight lives in the stories behind these shades. This campaign with Coach Prime is our way of honoring that. It's not just about what you wear, it's about who you carry with you when you wear it."

Inspired by the Prime team's vision, the PRIME21 MOD reimagines Prime's signature gold as rose gold accents, a polarized PureBlend™ lens, and a bold design that celebrates resilience. The launch follows the Millenia DX – Keep A Breast debut, another limited-edition style that supports the foundation and demonstrates Blenders' dedication to purpose-driven, high-impact collaborations.

"Having our mission amplified by Coach Prime and Blenders means the world to us," said Shaney jo Darden, Founder of Keep A Breast. "Their support helps us meet people where they are with products they love and messages that matter. Together, we're building a culture of prevention and empowerment around breast health."

The limited-edition PRIME21 MOD and KAB Millenia are priced at $89 and are available at BlendersEyewear.com or a Blenders stores near you. Follow @Blenders on Instagram, Facebook, and TikTok.

About Blenders Eyewear
Founded in San Diego in 2012 by Chase Fisher, Blenders Eyewear delivers bold, stylish, and affordable sunglasses and snow goggles designed to bring confidence into your every day. Rooted in the brand platform Blenders, Every Day, the company creates eyewear that moves with you,  from the beach to the mountains to city streets, empowering a global community to live life in motion.

About Keep A Breast
The Keep A Breast Foundation™ is a 501(c)(3) nonprofit organization with a mission to reduce breast cancer risk and its impact globally through art, education, prevention and action. Since it was founded in 2000, KAB has acknowledged the power and vision of young people–ready to be engaged and educated, to establish their identities through meaningful action.

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SOURCE Blenders Eyewear