Bertolli's Newest Innovation Helps More Americans Start Cooking with Olive Oil

The world's No. 1 olive oil brand is launching a new everyday cooking oil that combines the familiarity of canola oil with the goodness of Bertolli olive oil to help cooks discover how easy cooking with this healthy Mediterranean staple can be.

DALLAS, Sept. 22, 2026 /PRNewswire/ -- Although olive oil is widely recognized as one of the best cooking oils¹, 43% of U.S. households² still don't use it. Home cooks say that price, flavor preferences and uncertainty about how to cook with olive oil is what holds back millions of Americans from bringing it into their everyday kitchens.

To help bridge that gap, Bertolli, the world's No. 1 olive oil brand, is introducing Bertolli Canola + Olive Oil, a new Healthy Blend, which is designed to bring the goodness of Bertolli olive oil to even more American kitchens. Combining 85% canola oil and 15% Bertolli olive oil, this innovative product delivers the familiar cooking experience consumers know and trust while offering an easy way to start incorporating olive oil into everyday meals.

"Bertolli Canola + Olive Oil was created for the millions of households that haven't yet started cooking with olive oil," said Maca Garau, Vice President of Marketing North America and LATAM at Deoleo. "For those who already cook with olive oil every day, we hope they continue doing exactly that. Our ambition is to help more people discover how easy and enjoyable cooking with olive oil can be by giving them a familiar place to start — and that's exactly what our new 'Bring the Oomph' campaign is about. Sometimes all it takes is a little oomph to turn an everyday meal into something worth talking about."

Designed as the new everyday cooking oil for Canola users, Bertolli Canola + Olive Oil combines the neutral taste, versatility and high-heat performance that consumers expect from canola oil and the health benefits of both oils, including omega-3 ALA and vitamin E³. This new-to-market product is suitable for everything from sautéing and roasting to baking. It fits naturally into a wide variety of recipes and cooking occasions.

"For decades, Bertolli has helped consumers enjoy the benefits of olive oil," said Thierry Moyroud, CEO of Deoleo North America and LATAM. "With Bertolli Canola + Olive Oil, we're making those benefits more accessible to millions of households that have yet to embrace olive oil in their everyday cooking. We believe growing the olive oil category starts by making that first step easier."

Bertolli Canola + Olive Oil is now available at Kroger stores nationwide in two sizes: a 25.36 fl. oz. squeeze and 50.72 fl. oz. family-size bottle. This product is also available for purchase on Amazon in squeeze bottle and family size bottles, as well as online through Amazon, and will be rolling out to other retailers soon. Retail prices start at $6.99 and vary by market.

¹ Estruch, R., et al. "Primary Prevention of Cardiovascular Disease with a Mediterranean Diet." New England Journal of Medicine, 2013;368:1279-1290; Guasch-Ferré, M., et al. "Consumption of Olive Oil and Risk of Total and Cause-Specific Mortality Among U.S. Adults." Journal of the American College of Cardiology, 2020.

² Deoleo Circana Panel, Total US, Olive Oil category, 52 weeks ending 7/12/26.

³ U.S. Department of Health and Human Services (HHS) y U.S. Department of Agriculture (USDA). Dietary Guidelines for Americans, 2025–2030. Washington, D.C.: HHS y USDA, 2025. https://cdn.realfood.gov/DGA.pdf 

About Bertolli Olive Oil
From its Tuscan origin in 1865, Bertolli has grown to become the world's No. 1 olive oil brand*. Sold in more than 40 countries worldwide, Bertolli is known for its high-quality olive oils for the entire family. Its diverse product line offers a product for every taste preference and cooking and baking needs. Bertolli's products include a wide range of olive oils and vinegars, a variety of olives, and olive oil and vinegar sprays. Bertolli brings a touch of the Mediterranean to every meal. For more information, visit https://oliveoil.bertolli.com/.
* Euromonitor, Cooking Ingredients and Meals 2025 edition, retail value sales (RSP) in 2024.

About Deoleo
Deoleo is a Spanish multinational food company and the global powerhouse behind the best-selling olive oils in the world. With a global presence in more than 65 countries and 5 continents, Deoleo has factories in Spain and Italy as well as commercial offices in 15 countries. Deoleo's portfolio consists of global leading brands such as Bertolli, the best-selling olive oil brand worldwide, Carapelli, as well as Spanish brands Carbonell, Maestros de Hojiblanca and Koipe. For more information, visit www.deoleo.com.

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SOURCE Deoleo