Bauducco Chocottone® Debuts: A Modern, Chocolate-Forward Twist on a Holiday Classic

The world's largest producer of panettones introduces a new indulgent holiday confection to the United States, with events across New York City

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Bauducco^®, the world's largest producer of panettone, today announces the launch of Bauducco Chocottone^®, a chocolate-forward reimagining of the beloved Italian holiday sweet loaf, in the U.S. Developed as an exclusive trademark within Bauducco^®'s signature panettone line, the new confection combines Bauducco^®'s rich heritage of traditional craftsmanship with contemporary flavors designed to bring more sweetness and indulgent moments to the season.

Bauducco Chocottone^® is an airy, ready-to-eat holiday sweet loaf studded with real chocolate chips and finished with an indulgent fudge coating that can also be used for breakfast classics like French toast. Whether it's a weekend brunch, a celebration with friends, or a cozy breakfast with loved ones, the Bauducco Chocottone^® is a delicious way to share holiday joy. The new confection is available in three indulgent flavors, including:

• Chocottone^® Chocolate Chips: Featuring creamy chocolate chips and a fudge coating. 
• Chocottone^® Peanut Butter: Indulgent peanut butter, creamy chocolate chips and a fudge coating.
• Chocottone^® Hazelnut Cream: Smooth hazelnut cream, creamy chocolate chips and a fudge coating.

"As we hold an impressive 86% share of the American panettone category, our research shows that today's U.S. holiday consumers are increasingly seeking indulgent, chocolate-forward treats that reflect evolving tastes. Bauducco Chocottone^® was created to meet this desire for richer, sweeter flavors while preserving the artisanal quality that defines our Panettone; it represents a natural and strategic evolution for our brand. Bauducco Chocottone^® is our gateway to introducing panettone to a new generation of consumers," said Juliana Corá Bastos, Marketing & Trade Marketing Director, Bauducco^® International BU.

To offer consumers a taste of Bauducco Chocottone^®, Bauducco^® is hosting events throughout New York City this holiday season. Stop by the following locations: 

• Grand Central Station Holiday Fair: December 1– December 31
• Macy's at Herald Square: December 3 – January 3
• Columbus Circle at Central Park: December 2 – December 31

For those who already cherish the panettone as part of their holiday traditions, Bauducco^® continues to offer its traditional Bauducco^®Panettone in 24oz and 2.8oz sizes and the Bauducco Pandoro^® in 17.5oz.

Bauducco Chocottone^® will be available at retailers nationwide and Amazon starting in November.

ABOUT BAUDUCCO^®

Founded in Brazil in 1952 by an Italian immigrant, Bauducco^® is one of the world's largest producers of baked goods, globally. Inspiring unforgettable moments with recipes crafted with innovation and passion, Bauducco^®'s products are synonymous with The Feeling of Family. As a global company exporting to more than 50 countries, Bauducco^® has been doing business in the U.S. for more than 20 years and has a national presence. Panettone, one of Bauducco^®'s most iconic products, is a strategic player in the U.S. market, where the brand holds an 86% value share in this category. Bauducco^® is the leading wafer producer nationwide. Bauducco^®'s signature Panettones, Wafers, Cookies and Toasts are sold in most major retailers across the U.S. To learn more about Bauducco^®, please visit www.bauducco.com and follow @bauducco.us on Instagram. 

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SOURCE Bauducco