Batbox Launches New Technology, Signaling a New Immersive Era for Baseball

Proprietary platform will power and connect flagship destinations, licensed partners and self-serve installations worldwide

DALLAS, June 17, 2025 /PRNewswire/ -- Batbox, the sportstainment brand known for reimagining baseball through immersive play, today announced its transformation into a global sports technology company linking players, gameplay and data across a growing network of venues worldwide. After years of operating with third-party systems, the company has developed its own proprietary software platform that unlocks the ability to fully control, enhance and scale the Batbox experience, creating new opportunities to both build baseball skills and enjoy the social aspects of being part of a team sport.

This evolution from a destination-focused business to a scalable platform company reflects a mission to grow the game by making it more accessible, more social and more fun. The Batbox experience, once limited to its flagship venues, will soon be available wherever people gather to play, powered by new software that personalizes gameplay, tracks performance and links players from around the world.

"With the goal of growing baseball and making it more accessible, we built our own software platform to power the next generation of interactive play," said Jose Daniel Vargas, Co-Founder and CEO of Batbox. "Now, that same Batbox experience will be available not just in our venues, but in family entertainment centers, stadiums, sports complexes, resorts, malls, and entertainment districts across the world."

At the heart of this transformation is Batbox's proprietary gameplay platform, which brings real baseball action to life through a connected digital experience. Players step into the box and face live pitches using real bats and balls, with smart pitching systems and motion sensors capturing every swing, throw and stat. Whether competing in full 9-inning games or fast-paced challenges, players create profiles, track progress and engage with others in live competitions — all through a single connected account.

The Batbox ecosystem will roll out across three distinct formats:

• Flagship company-owned venues that combine immersive play, elevated hospitality and high-energy social settings.
• Licensed partner locations within entertainment centers, sports facilities, hotels and resorts — each powered by Batbox's flexible platform and built for dwell time and high ROI.
• Compact, self-serve installations where guests can walk up, sign in, and start playing — limited staff required. Ideal for stadium concourses, malls, airports, and entertainment districts.

More than 70 simulators are already active across the U.S. and Latin America, with the first U.S. flagship venue set to open this summer in Addison, Texas. The 13,000 square foot space will feature 10 advanced simulators, tournament-ready layouts, a full-service bar and a curated food program — serving as the launchpad for the Batbox ecosystem in North America.

As the network grows, Batbox is laying the foundation for global competition and content-driven engagement. The platform will support international tournaments, live events and a global leaderboard that allows players to compete, track progress, and share their experience from any location. Players of all skill levels will be able to own the moment by creating or joining communities with friends, coworkers or teammates. Continuous software updates will deliver new games and challenges across every simulator, keeping the experience fresh, social and unified.

"This is not just a new phase for Batbox. It is a new model for the sport itself," Vargas added. "We are creating a movement — one that transforms baseball from something you watch into something you live. Every swing, every player, every moment is now connected."

About Batbox
Batbox is a sports technology company reinventing how the world plays, experiences and connects through baseball. Its proprietary simulation platform and gameplay engine power a growing network of flagship venues, licensed installations and self-serve units across the globe. With immersive technology, real-time analytics and a unified player ecosystem, Batbox makes baseball accessible, social and unforgettable.

For more information, visit www.batbox.com.

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SOURCE Batbox