BURBERRY INTRODUCES HERO ELIXIR DE PARFUM

A new expression of elegance and strength.

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Burberry presents Hero Elixir de Parfum, the next chapter in the Burberry Hero fragrance collection and a deeper exploration of the dualities within a man: power and sensitivity, vulnerability and strength, a quieter courage defined by self-awareness rather than display. Grounded, complex and real.

Created by renowned perfumer Aurélien Guichard, Hero Elixir builds on the original Hero signature with a richer, more intense scent – a rediscovery, as Guichard describes it – and a return to Hero's iconic trio of cedarwoods, now with a darker, more sensual side.

Revisiting Hero and its amber, smoky notes, Guichard enhances the woody character of the original with a blackened leather accord that deepens the amber further. Full of contrast and depth, Hero Elixir is a study in duality: warm, sensual and quietly powerful.

The fragrance opens with tonka and vanilla for a soft, resinous warmth, while leather and the trio of cedarwoods anchor the scent with strength. The result is a sensual fragrance with a quiet, lasting intensity.

OLFACTORY NOTES
Top: Tonka and vanilla
Heart: Leather and vibrant cedarwood trio

THE DESIGN 
The bottle, in a luxurious dark-to-amber gradient glass, reinterprets the original Hero silhouette with a matte and glossy finish, a reflection of the duality at the heart of the fragrance. The cap bears the Burberry Knight, an emblem of courage and discovery.

AVAILABILITY
Burberry Hero Elixir de Parfum is available in the USA starting February 1^st, 2026, for $199 (60ml) at Macy's, Ulta, Sephora, Nordstrom and Bloomingdales.

ABOUT COTY INC.
Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet.

TV CAMPAIGN VIDEO: Linked Here

SOCIAL MEDIA: @BurberryBeauty #BurberryHeroElixir

EDITORIAL CREDIT: Mario Sorrenti and Burberry Beauty

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SOURCE Burberry Beauty