BUILDING "PLATINUMWORLD"
Expanding the Possibilities of Wool Through Global Collaboration
As the textile industry prepares for Pitti Filati and
At the center of this vision is IST PLATINUMWOOL™, I.S.T's proprietary technology for the treatment of Merino wool. An innovation that enhances the natural qualities of the fibre while preserving its authenticity and beauty and the catalyst for a growing ecosystem of partners, applications and future opportunities.
Around this innovation, a broader network is beginning to emerge, sharing the same vision. Among them, Woolmark, the global authority on wool, supporting the wool industry through research, market development and quality assurance to create and expand opportunities for the wool fibre, from farm to finished product. Through its specialized division GTI, Südwolle Group is exploring new opportunities for IST PLATINUMWOOL™ within premium yarn and fabric applications, bringing world-class expertise and access to some of the most demanding sectors of the international textile market. Mister Joe, part of A ZETA Group, an Italian company that combines traditional craftsmanship with a strong commitment to technological development. Their willingness to explore new possibilities, invest in innovation, and expand creative opportunities for designers makes them a natural partner in the evolution of IST PLATINUMWOOL™. Finally, CM Tessuti was among the first European companies to transform IST PLATINUMWOOL™ into commercial fabric applications, helping introduce the material to premium brands while providing invaluable insight into the opportunities and challenges involved in bringing innovation to market.
Each partner contributes different capabilities, experiences and perspectives, united by a common ambition: to expand what is possible.
This vision extends beyond a single material, a single collection, or a single collaboration. I.S.T refers to this evolving network and shared vision as "PLATINUMWORLD", not as an organization, but as a platform for collaboration, innovation, and future possibilities.
The partners involved share the belief that innovation and sustainability are complementary elements in the development of contemporary textiles. Through collaboration between different areas of expertise and the exploration of new technologies applied to natural fibres, the goal is to expand the possibilities available across the entire value chain: from designers, who can rely on new creative tools, to producers, called upon to develop increasingly advanced solutions, and brands seeking materials capable of combining quality, performance and long-term value.
Ultimately, this means creating greater freedom for future generations to shape the future of textiles in their own way.
The first public expression of "PLATINUMWORLD" will be showcased through developments surrounding Pitti Filati and
By connecting material innovation, craftsmanship, industrial expertise, and creative vision, "PLATINUMWORLD" seeks to expand what is possible, not only for a single material, but for the future of textiles itself.
At Pitti Filati and
Pitti Immagine Filati
24–26 June 2026
PADIGLIONE CENTRALE / PIANO TERRA / B/3,
in the booth of "Mister Joe"
Fortezza da Basso,
7–9 July 2026
Hall 7, Booth F03,
in the booth of "CM Tessuti"
Fiera Milano (Rho),
About I.S.T Corporation
Founded in
For more information: ist-caretp.com/
About CM Tessuti:
Founded by two brothers Christian and
About Mister Joe:
Founded in 1976 and a longtime specialist in mohair and fine yarns for knitwear, hand-knitting application, Mister Joe is now part of the A Zeta Filati family. For nearly half a century it has pursued one mission: pairing the latest trends with high-performance yarns, maintaining a strong focus on environmental responsibility. Renowned for its mohair, made with selected qualities from South African productions, the company combines precious natural fibers such as mohair and alpaca with a deep commitment to sustainability — recycled cotton and polyester, Ecovero™ viscose, and Tencel™ Lyocell. Its historical must-have yarns —
For more information: Mister Joe — Homepage
About GTI (Gruppo Tessile Industriale):
Founded in
In 2015, the entry into the Suedwolle Group further strengthened the brand's positioning in the luxury yarn segment, projecting it into an international dimension. Today, the GTI collections take shape in the two factories of Verrone and Mongrando, where the entire production cycle is managed internally, from the raw fiber to the finished yarn, with processes of combed and carded spinning, linear and fancy twisting, raising, yarn and packaging. For more information:
About Suedwolle Group
Suedwolle Group is a leading global producer of worsted yarns in pure wool and wool blends for flat and circular knitting, weaving, hosiery and various technical applications. Its brand Biella Yarn provides high-end fashion yarns for flat knitting, while its luxury brand GTI offers high-quality fibres for exclusive fashion items. Headquartered in the Nuremberg metropolitan area in
About The Woolmark Company:
Woolmark stands as the global authority on wool. Through extensive industry relationships, it promotes wool as the ultimate natural fibre and premier ingredient in premium textile products. The Woolmark Logo is one of the most recognised and respected brands, representing quality and pioneering excellence from farm to finished product. For more information: Woolmark
View original content:https://www.prnewswire.com/news-releases/building-platinumworld-302803317.html
SOURCE I.S.T Corporation
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