BUBLUV Better-for-You Bubble Tea Expands at Target

NEW YORK, May 20, 2025 /PRNewswire/ -- BUBLUV brings convenient low-sugar bubble-tea experience to select Target stores and online at Target.com.

As of today, BUBLUV^® Bubble Tea is now available at select Target stores throughout the Northeast in 8 states, including New York, Pennsylvania, New Jersey, Massachusetts, Connecticut, New Hampshire, Maine, and Rhode Island. Find us in the shelf stable tea aisle at Target or on Target.com. Check out BUBLUV's store locator to find a store near you.

As the first ready-to-drink, better-for-you boba alternative on the market, BUBLUV's range of three unique flavors contain no added sugar, no artificial ingredients, low-carb jelly pearls, and less than 50 calories per 9.5 oz. bottle. Each sip provides antioxidants (like Vitamin C), is keto-friendly and gluten-free, and satisfies any boba craving without the guilt. 

Discover a flavor for every mood and taste: Black Milk Tea, Matcha Soy Latte, and Passionfruit Oolong Guava. No mixing or prep is required to indulge in BUBLUV's better-for-you boba goodness every day; store in the fridge or pantry and reach for a bottle whenever you need that boba fix.

Why BUBLUV?

• No artificial ingredients
• No added sugar
• Sweetened naturally with monkfruit and erythritol
• 0-1g sugar and 20-50 calories per 9.5 oz bottle
• Low-carb jelly pearls made from konjac and tapioca
• Shelf-stable
• Brewed with loose leaf tea
• Up to 98% less sugar and up to 80% fewer calories than the classic boba shop tea*

Excited about this expansion, founder Diana Ark Chen said "In 2023, we earned our first spot on Target shelves in New York. Today's Northeast expansion is a powerful vote of confidence—and a clear sign that consumers want better-for-you bubble tea they can enjoy anytime, anywhere, with BUBLUV proudly leading the charge."

For more information about BUBLUV or to purchase BUBLUV Bubble Tea, please visit www.bubluv.com

*Sugar content based on leading boba shop chain reported Black Milk Tea product sugar, adding tapioca pearl sugar count from leading boba industry supplier, per 16oz serving, as of March 2024 Calorie count based on applicable, average calorie counts of Black Milk Tea with Tapioca Pearl products as reported by the top 5 boba shop chains in the U.S., as of March 2024.

BUBLUV^® Bubble Tea is the first ready-to-drink, better-for-you boba alternative that boasts no added sugar, no artificial ingredients, and less than 50 calories per 9.5 oz. bottle. BUBLUV Bubble Tea provides antioxidants (like Vitamin C), is keto-friendly, gluten free and is currently available in three delicious varieties: Black Milk Tea with Jelly Pearls, Matcha Soy Latte with Jelly Pearls, and Passionfruit Oolong Guava with Jelly Pearls. It is the simplest way for consumers to enjoy boba tea at home - no mixing or preparation is required, and it can be easily stored in the refrigerator or pantry. Available now at on bubluv.com and retailers like Target and Safeway.

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