BEAUTY USUALLY STARTS IN A LAB. OURS STARTS WITH OUR OWN TREES

OLIVE TREE PEOPLE'S FIRST OLIVE GROVES SUCCESSFULLY COMPLETE THEIR DEMETER AUDIT — PLACING THE WATERLESS BEAUTY PIONEER AMONG A VERY SMALL GROUP OF BEAUTY COMPANIES WORLDWIDE WITH THEIR OWN BIODYNAMIC AGRICULTURAL RESOURCES AT THE SOURCE OF THEIR BEAUTY.

ANDALUSIA, Spain, Sept. 21, 2026 /PRNewswire/ -- Most beauty companies buy ingredients.

OLIVE TREE PEOPLE grows them.

And very few beauty companies in the world can say what OLIVE TREE PEOPLE can say today:

Our beauty begins on our own land, with our own trees — and our first olive groves have now successfully completed their Demeter audit with outstanding results.

Formal certification is pending completion of the certification process.

This places OLIVE TREE PEOPLE among a remarkably small group in the global beauty industry: companies whose relationship with nature doesn't begin with purchasing a botanical ingredient from a supplier, but with their own agricultural resources at the very source.

For more than 20 years, OLIVE TREE PEOPLE has cultivated and protected mountain olive trees in Andalusia, Spain — not simply as inspiration for its products, but as the agricultural origin of its beauty philosophy and many of its most important ingredients.

The company doesn't simply know where its ingredients come from.

It knows the land.
It knows the trees.
It grows them.

For OLIVE TREE PEOPLE, agriculture has never been a supplier story.

IT IS WHERE BEAUTY BEGINS.

The soil.

The trees.

The leaves.

The olives.

The harvest.

The extraction.

The formulation.

The skin.

One living cycle.

FROM A DEMETER FARM AT 16 TO HIS OWN OLIVE GROVES

For founder Thomas Lommel, the moment closes a circle that began decades before OLIVE TREE PEOPLE existed.

At 16, while attending a Waldorf school in Germany, Lommel completed his first agricultural internship on a Demeter farm.

What began there as an encounter with a radically different understanding of agriculture — one in which soil, plants, animals and people are understood as parts of one living agricultural organism — would eventually become part of the philosophy behind his life's work.

Years later, that journey led him to the mountain olive trees of Andalusia.

And ultimately to OLIVE TREE PEOPLE.

"We do not take from nature and then attempt to give something back. We create a living cycle."

That distinction is fundamental.

The olive groves are not a sustainability project attached to a beauty company.

They are part of the beauty company.

OLIVE TREE PEOPLE grows and protects its own olive trees, works with their leaves and olives, extracts bioactive substances at the heart of its formulations, and develops Waterless Beauty around the olive tree rather than around water as the primary ingredient.

BEAUTY HAS TALKED ABOUT FARM-TO-FACE.

OLIVE TREE PEOPLE ACTUALLY OWNS THE FARM.

Traceability has become a major word in beauty.

Brands talk about knowing where an ingredient was grown.

OLIVE TREE PEOPLE goes considerably further.

The company is vertically connected all the way back to the living tree.

From its own agricultural resources in Andalusia to extraction, formulation and finally the skin, the company is building a beauty model in which agriculture isn't hidden somewhere at the beginning of a supply chain.

Agriculture is part of the brand itself.

And now, with its first olive groves successfully completing their Demeter audit, that agricultural foundation is moving toward one of the world's most demanding biodynamic standards.

For Lommel, this isn't a new sustainability strategy.

It is the continuation of an idea that began when he was 16.

Beauty shouldn't take something from nature and later ask how to compensate for it.

BEAUTY CAN BE A CIRCLE FROM THE BEGINNING.

So perhaps this isn't really about passing an audit.

It's about something much bigger:

One of the very few beauty companies in the world with its own agricultural resources taking those resources to an extraordinary biodynamic standard.

Rooted.

Living.

Circular.

And beginning with its own trees.

ABOUT OLIVE TREE PEOPLE
OLIVE TREE PEOPLE is a pioneer and leading force in waterless beauty. Instead of using the conventional water phase found in most skincare products, the company replaces water with its proprietary olive leaf cell elixir and combines it with powerful olive-tree ingredients, including hydroxytyrosol.

Founded by olive tree farmer Thomas Lommel, OLIVE TREE PEOPLE develops skincare, beauty and holistic experiences based on more than 20 years of work with mountain olive trees and the principles of Olive Tree Therapy.

ABOUT OLIVEDA INTERNATIONAL, INC.
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., together with the European companies Olive Tree People Europe AG, Oliveda Deutschland GmbH and Olive Tree Farmers SL, were founded by German real estate investor Thomas Lommel.

Lommel has more than 20 years of experience in the management and organic certification of mountain olive tree cultivation; the extraction of first-class, internationally award-winning extra virgin olive oils and hydroxytyrosol; and the production and distribution of cosmetic and holistic waterless products related to the olive tree.

Lommel is the inventor of Olive Tree Therapy 10 Years in 14 Days and of olive matcha, which is based on ground olive leaf. He also developed a unique coffee replacement based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry through the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.

OLIVE TREE PEOPLE's registered beauty brands include OLIVEDA, LA DOPE, OLIVE ROSE, OLIVE MUSH, IS THAT MATTY? and OLIVE re:connected to nature.

Lommel is also the region's largest conservationist and protector of more than 30,000 one-hundred-year-old mountain olive trees. Through the Thomas Lommel Foundation, he brings the water that he does not use in his waterless beauty products to the people of Africa by building water wells on site.

In addition to online sales, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. The story is documented in the book The Olive Tree Therapy 10 Years in 14 Days.

Waterless Beauty has been called "The Next Big Thing" in articles in U.S. Vogue, Harper's Bazaar, InStyle, ELLE, Madame, Forbes and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already OLIVEDA fans and support its success.

Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com.

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SOURCE Olive Tree People