BDR names Jeff Cordick as new Chief Financial Officer

Seasoned executive brings a wealth of experience in financial leadership, along with a deep knowledge of service-oriented industries

SEATTLE, Feb. 27, 2025 /PRNewswire/ -- Business Development Resources (BDR), the training and business coaching authority for home services industry professionals, has named Jeff Cordick its new CFO. Cordick's appointment to the company's top financial leadership position signals BDR's continued growth and expansion.

"I am excited to welcome Jeff to the BDR team," said Bruce Wiseman, founder and CEO of BDR. "We are confident his leadership will be instrumental in guiding the company toward continued success, and his deep knowledge of the skilled trades will help us achieve our strategic goals," said Wiseman.

Cordick brings 25 years of experience to the CFO position, including key experiences in developing financial strategy, executing M&A transactions, and driving operational efficiency. In addition to his most recent role as CFO of Forklift Services of America, he also has an extensive background working for digital marketing companies, aligning well with BDR's June acquisition of home service marketing agency BxB Media.

"I'm excited to be a part of a fantastic, growing company that really cares about the employees and the value they add to their client's business," said Cordick. "These ideals are frequently used but rarely achieved by companies, but BDR has been mastering them for years!"

Cordick succeeds Sarwesh Kumar, who served as BDR's CFO for 12 years.

"Sarwesh has been an invaluable part of our executive team and BDR's growth and success," said Wiseman. "Quite simply, we would not be where we are as a company today without him. We are grateful for his service and thrilled that he will continue playing an integral role within BDR."

For more information about BDR, visit http://www.bdrco.com.

About Business Development Resources (BDR)
BDR (Business Development Resources), the premier business training and coaching provider to HVAC contractors and distributors, was founded in 1998 by Bruce Wiseman and Barry Burnett. BDR has helped thousands of contractors build sustainable companies. BDR's Profit Coach program has a membership of 600+ leading contractors. Ten thousand HVAC professionals across North America attend BDR training courses annually. Nearly 1,000 industry professionals attend Profit Launch, BDR's annual business planning workshop. For more information, please visit www.bdrco.com.

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SOURCE Business Development Resources (BDR)