BDA Promotes Lisa Battistoni to Divisional Vice President of Program Management

Seasoned E-commerce Executive Will Focus on Digital Experience Optimization

WOODINVILLE, Wash., April 2, 2025 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz, today announced the promotion of Lisa Battistoni to the position of Divisional Vice President of Program Management. With a proven track record of building large e-commerce solutions, Lisa's expertise will be instrumental in driving innovation and optimizing BDA's digital offerings.

Prior to BDA, Lisa spent 25 years at Nordstrom, where she played a pivotal role in scaling the premium e-commerce experience amid a period of rapid growth and digital transformation. In her new role at BDA, Lisa will oversee website programming for both B2B and B2C clients, manage all aspects of the online journey, and collaborate closely with cross-functional departments to ensure a flawless experience.

"Lisa's promotion to DVP of Program Management reflects her significant contributions to the organization, and exemplifies BDA's commitment to fostering talent," said Barry Deutsch, Chief Sales Officer at BDA. "With a proven ability to transform digital experiences into powerful growth engines, Lisa is uniquely positioned to enhance our online programming. Her leadership will be instrumental to BDA as we continue to advance our e-commerce offerings."

"Throughout my career, I've been passionate about creating seamless online experiences that connect customers with the right products," said Lisa Battistoni. "Stepping into this new role will expand my responsibilities and enable me to drive innovation and build strategies that elevate our e-commerce capabilities and the services we provide for our clients. The BDA team boasts unique talent across the board, and I look forward to continuing my journey here in this new capacity."

About BDA
Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands. BDA is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. For more information on the power of merchandise, visit www.bdainc.com.

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SOURCE Bensussen Deutsch & Associates, LLC