BBQGuys® Announces Acquisition of Mont Alpi, Expanding Leadership in Modular Outdoor Kitchen Solutions

Strategic acquisition strengthens BBQGuys' position in the outdoor living market and enhances product portfolio with Mont Alpi's innovative modular grill systems.

BATON ROUGE, La., Sept. 9, 2025 /PRNewswire/ -- BBQGuys®, a leading e-commerce retailer of outdoor living products, today announced the acquisition of Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The acquisition marks another significant step in strengthening BBQGuys' portfolio of owned brands by expanding its footprint into one of the most dynamic and fast-growing segments of the outdoor living market.

Founded with a mission to combine luxury design with outdoor functionality, Mont Alpi is known for its high-quality, ready-to-assemble outdoor kitchen solutions that bring versatility and style to backyard cooking. With this acquisition, BBQGuys will enhance its ability to meet growing consumer demand for turnkey outdoor kitchen solutions, while accelerating innovation across product lines.

"Mont Alpi is a natural fit for BBQGuys' continued growth," said Russ Wheeler, CEO of BBQGuys. "Their dedication to craftsmanship, customer experience, and modern design aligns perfectly with our mission to help customers elevate their outdoor living spaces. This acquisition allows us to expand our offerings and strengthen our direct-to-consumer experience. Combined with our ownership of Blaze and PCM, this acquisition enables us to offer one of the most comprehensive, vertically integrated outdoor kitchen ecosystems in the marketplace."

Blaze, a performance-driven grill manufacturer, and PCM (Pacific Coast Manufacturing), a U.S.based leader in outdoor kitchen components, have both been integral to BBQGuys' long-term growth strategy. With Mont Alpi joining the portfolio, BBQGuys is uniquely positioned to serve the full spectrum of outdoor kitchen needs, from high-performance appliances and modular systems to premium components and turnkey packages.

John Hartwig, CEO of Mont Alpi, commented, "We're proud of what we've built at Mont Alpi, and joining BBQGuys unlocks significant opportunities to scale our reach, innovate faster, and deliver even more value to our customers. It's a strong alignment of product vision, customer focus, and growth potential."

As part of the acquisition, Mont Alpi's existing leadership team and operational infrastructure will remain in place, ensuring a smooth transition and preserving the quality and innovation the brand is known for. BBQGuys plans to invest in scaling operations, expanding product development, and deepening go-to-market initiatives without disrupting the core strengths that have driven Mont Alpi's success.

The U.S. outdoor kitchen market is projected to grow at a CAGR of 8.9% through 2030, with modular systems emerging as a key driver. These systems appeal to homeowners seeking the luxury of a custom build with faster installation, lower complexity, and design flexibility.

With BBQGuys' e-commerce expertise, national distribution capabilities, and a vertically integrated brand portfolio, the company is well-positioned to capture outsized value in this expanding category.

"We're building a platform for sustainable, long-term growth, one that's rooted in strategic M&A, product innovation, and customer experience," Wheeler added. "Mont Alpi fits within that vision."

Sidley Austin acted as legal counsel to BBQGuys.

About BBQGuys: From grills and outdoor living products to full outdoor kitchen designs, BBQGuys is the go-to destination for anyone looking to create the perfect outdoor space. With a 25-year track record of excellence, BBQGuys remains committed to offering the very best of outdoor living by curating products from top tier brands, vetted through expert ratings and reviews. Because we know, Life is Better in Your Backyard^™. BBQGuys is owned by Brand Velocity Group (BVG), a consumer-focused investment firm. To learn more, visit bbqguys.com.

About Brand Velocity Group: Brand Velocity Group is a diversified investment platform focused on disrupting and improving the private equity industry's traditional approach to growing consumer-facing businesses, with an emphasis on the idea that marketing works and people matter. By combining the team's decades of finance and operating expertise with leading in-house marketing and employee development resources, BVG has developed a unique and demonstrated approach to accelerating growth of the businesses they partner with. As one example, the BVG team believes that private equity can and should be a positive force in driving company culture, and in support, they "Share the Gains" with portfolio company employees in recognition of the value they create by making each employee an equity holder. BVG has also launched two specialty sub-verticals – Brand Velocity Group Sports ("BVGS") and BVG Fashion & Apparel – that leverage the firm's strengths in these categories. To learn more about BVG, its portfolio companies, and its innovative growth strategies, visit https://brandvelocitygroup.com/

About Mont Alpi: Mont Alpi is a leading brand in the outdoor kitchen and grilling industry, known for its stylish and durable modular designs. The company specializes in stainless steel outdoor kitchens that combine performance, versatility, and modern aesthetics. Each unit is crafted with premium materials to withstand the elements, while offering a sleek, contemporary look that enhances any outdoor living space. Mont Alpi products are designed to be modular, allowing homeowners to expand or customize their setups with grills, refrigerators, storage units, and accessories. This flexibility makes them an attractive choice for both casual grillers and serious outdoor chefs. Beyond functionality, Mont Alpi emphasizes convenience and ease of use, with features such as infrared side burners, granite countertops, and easy-ignition systems. The brand has built a strong reputation for reliability, longevity, and resistance to rust, making it a trusted choice for customers who want a long-term investment in outdoor cooking and entertainment.  Most importantly, Mont Alpi is designed to bring people together. To learn more, visit montalpionline.com.  

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SOURCE BBQGuys