BARRE3 ACCELERATES GROWTH WITH STRATEGIC STUDIO BARRE ACQUISITION

This expansion continues to solidify Barre3 as the largest omnichannel fitness boutique independently owned and operated by women

PORTLAND, Ore., Feb. 10, 2025 /PRNewswire/ -- Barre3, a wellness brand renowned for its dedication to women's fitness has acquired San Diego based barre brand, Studio Barre. Their 11 studios across California, Montana, Rhode Island and South Carolina will all become barre3. Founded in 2008 by Shannon Higgins, Studio Barre offers clients a fun and energizing workout. The strategic move will bring together collective wisdom from both brands, and continue to foster both physical and mental well-being for their communities.

Barre3's approach to fitness is rooted in science and sustainability. Founded in 2008 by Sadie and Chris Lincoln, barre3 has grown rapidly into one of the most recognized names in boutique fitness. Sadie was recognized in 2024 for her leadership when she won Entrepreneur of the Year at Ernst & Young Mountain West and made the Forbes 50 over 50 List.

"We are incredibly honored to welcome Studio Barre into our barre3 network,"  says Sadie Lincoln, barre3's CEO and co-founder. "I am impressed with the owners of these studios. These women are driven by purpose and passion and really eager to grow their respective business' with the support of barre3. This combination of purpose and drive is powerful and I can't wait to see the positive changes we collectively make as we enter this new era of growth together."

"When I first envisioned Studio Barre, my dream was to build a space where people could come together, challenge themselves, and grow. Above all else, Studio Barre has always been about community—welcoming, supportive, and inclusive. Founder of Studio Barre, Shannon Higgins shares. "Today, that community has found its new home with barre3. As we embark on this exciting new chapter, I am filled with gratitude and excitement for what's to come."

Over the next seven months, Studio Barre's 11 studios will rebrand as barre3. The acquisition follows barre3's recent expansion with The Barre Code and Barre Centric, further solidifying barre3's position as the largest omnichannel boutique fitness brand independently owned and operated by women.

Barre3 continues to transform lives through a mindful approach to fitness. Rooted in community and driven by purpose, this is an exciting new chapter not only in barre3's growth, but in the brand's fitness journey.

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About barre3

Headquartered in Portland, Oregon, barre3 is a fitness and wellness company with a revolutionary vision: to redefine what success in fitness means. Barre3 has shifted the focus of fitness from attaining an imagined ideal driven by societal standards to being balanced in body and empowered from within—a radical redefinition that helps people create healthy relationships with their bodies and minds. Central to barre3 is the barre3 Signature class: an efficient and effective workout that combines strength, cardio, and mindfulness. This class, in addition to their newly launched b3 Strength, b3 Cardio and b3 Mindful Flow, are taught in barre3's studios across the U.S., Canada, and the Philippines and through its online platform, which has a streaming-subscriber base in 100+ countries. Launched over 17 years ago, barre3 has already become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units, including franchise, digital, retail, and retreats.

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SOURCE barre3