Aritzia Enters into New Automatic Share Purchase Plan

VANCOUVER, BC, Feb. 27, 2026 /PRNewswire/ - Aritzia Inc. (TSX: ATZ) "Aritzia", the "Company", "we" or "our") today announced that, in connection with its previously announced normal course issuer bid ("NCIB") to purchase up to 4,226,994 of its subordinate voting shares ("Shares") during the twelve month period beginning May 7, 2025 and ending May 6, 2026, it has entered into a new automatic share purchase plan ("ASPP") with its designated broker. The ASPP is intended to allow for the purchase of Shares under the NCIB during pre-determined times when Aritzia would ordinarily not be permitted to purchase Shares due to regulatory restrictions and customary blackout periods.

In connection with the public announcement of Aritzia's secondary offering on January 13, 2026, the automatic securities purchase plan that the Company previously entered into with its designated broker in connection with the NCIB was automatically terminated in accordance with its terms. The Company has entered into the ASPP with its designated broker under which it has authorized the designated broker to make purchases under the NCIB in accordance with the terms of the ASPP. Such purchases will be determined by the designated broker at its sole discretion based on certain parameters as to price and number of Shares set by Aritzia in accordance with the rules of the Toronto Stock Exchange ("TSX"), applicable securities laws and the terms of the ASPP. The ASPP constitutes an "automatic plan" for the purposes of applicable securities laws and has been pre-cleared by the TSX. The ASPP will commence immediately and terminate when the NCIB expires, unless terminated earlier in accordance with the terms of the ASPP.

Outside of pre-determined blackout periods, Shares may be purchased under the NCIB based on management's discretion, in compliance with TSX rules and applicable securities laws. All purchases made under the ASPP will be included in computing the number of Shares purchased under the NCIB.

About Aritzia

Aritzia is a design house with an innovative global platform. We are creators and purveyors of Everyday Luxury^®, home to an extensive portfolio of exclusive brands for every function and individual aesthetic. We're about good design, quality materials and timeless style — all with the wellbeing of our People and Planet in mind.

Founded in 1984 in Vancouver, Canada, we pride ourselves on creating immersive, highly personalized shopping experiences at aritzia.com and in our 140+ boutiques throughout North America — for everyone, everywhere.

Everyday Luxury. To Elevate Your World. TM

Forward-looking Information

Certain statements made in this press release may constitute forward-looking information under applicable securities laws, including statements related to the Company's future purchases of Shares under the NCIB and ASPP. Particularly, information regarding our expectations of future results, targets, performance achievements, intentions, prospects, opportunities or other characterizations of future events or developments in the markets in which we operate is forward-looking information. Often but not always, forward-looking statements can be identified by the use of forward-looking terminology such as "plans", "targets", "expects", "is expected", "an opportunity exists", "budget", "scheduled", "estimates", "outlook", "forecasts", "projection", "prospects", "strategy", "intends", "anticipates", "believes", or positive or negative variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might", "will", "will be taken", "occur", "continue", or "be achieved". Statements containing forward-looking information are neither historical facts nor assurances of future performance but instead represent our current expectations, estimates and projections regarding future events or circumstances. Readers are cautioned that such information may not be appropriate for other purposes. Although the Company believes that the forward-looking statements are based on information, assumptions and beliefs that are current, reasonable, and complete, such information is necessarily subject to a number of business, economic, competitive and other risk factors that could cause actual results to differ materially from management's expectations and plans as set forth in such forward-looking information.

Given the current challenging operating environment, there can be no assurances regarding: (a) the macroeconomic impacts on Aritzia's business, operations, labour force, supply chain performance and growth strategies; (b) Aritzia's ability to mitigate such impacts, including ongoing measures to enhance short-term liquidity, contain costs and safeguard the business; (c) general economic conditions and impacts to consumer discretionary spending and shopping habits (including impacts from changes to interest rate environments); (d) credit, market, currency, commodity market, inflation, interest rates, global supply chains, operational, and liquidity risks generally; (e) geopolitical events including the imposition of any new, or any material changes to applicable duties, tariffs and trade restrictions or similar measures (and any retaliatory measures); (f) public health related limitations or restrictions that may be placed on servicing our clients or the duration of any such limitations or restrictions; and (g) other risks inherent to Aritzia's business and/or factors beyond its control which could have a material adverse effect on the Company.

Many factors could cause our actual results, performance, achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the factors discussed in the "Risk Factors" section of the Company's management's discussion & analysis dated January 8, 2026 (the "Q3 2026 MD&A"), the Company's management's discussion & analysis dated May 1, 2025 (the "Fiscal 2025 MD&A") and the Company's annual information form for Fiscal 2025 dated May 1, 2025 (the "Fiscal 2025 AIF"). Copies of the Q3 2026 MD&A, the Fiscal 2025 MD&A, the Fiscal 2025 AIF and the Company's other publicly filed documents can be accessed under the Company's profile on SEDAR+ at www.sedarplus.com.

The Company cautions that the foregoing list of risk factors and uncertainties is not exhaustive and other factors could also adversely affect its results. We operate in a highly competitive and rapidly changing environment in which new risks often emerge. It is not possible for management to predict all risks, nor assess the impact of all risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. The forward-looking information contained in this press release represents our expectations as of the date of this press release (or as of the date they are otherwise stated to be made) and are subject to change after such date. We disclaim any intention, obligation or undertaking to update or revise any forward-looking information, whether written or oral, as a result of new information, future events or otherwise, except as required under applicable securities laws. 

The TSX has not reviewed and does not accept responsibility for the adequacy or accuracy of this statement.

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SOURCE Aritzia Inc.