Aristocrat Interactive Successfully Launches Comprehensive iLottery Solution for the Michigan Lottery
Successful launch marks a new era for one of the top-performing iLottery programs in the
This comprehensive rollout will enable the Michigan Lottery to leverage Aristocrat Interactive's full end-to-end iLottery ecosystem that is designed to enhance player engagement and optimize operational efficiency, while ensuring a secure and responsible environment for players. The suite of integrated technologies provided by Aristocrat Interactive includes:
- NeoSphere™: A robust player account management platform
- NeoDraw™: A sophisticated draw games system
- NeoCube™: Advanced Business Intelligence solutions for data-driven decision-making
- NeoEngage™: A comprehensive customer and data experience solution
In addition to the core technology stack, Aristocrat Interactive has partnered with Gambyt, a software company specializing in lottery technology and services, to provide the Michigan Lottery with a new, streamlined website and mobile application designed to offer a premium user experience for players in
Aristocrat Interactive will continue to provide the Michigan Lottery with its portfolio of eInstant and draw-based games from NeoGames Studio™.
Aristocrat Interactive has also opened an office in
"The successful launch of our full iLottery solution in
The Michigan Lottery consistently ranks as a top-five performer in the
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited's (ASX: ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). With a commitment to responsible gameplay, the business delivers land-based gaming systems, content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Customer Experience Solutions (CXS).
Aristocrat Interactive's regulated gaming products are for use only in accordance with local laws and regulatory requirements. Aristocrat Interactive promotes Responsible Gameplay. Please visit https://www.aristocrat.com/responsible-gameplay/
Media contacts:
Elise Gare
SVP, Global Communications & Brand
[email protected]
Paul Speirs-Hernandez
Steinbeck Communications
[email protected]
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SOURCE Aristocrat Technologies, Inc.
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