All-New 2022 Outlander Sets Records As Mitsubishi Motors North America Announces Third-Quarter 2021 Sales

- Best-ever dealer-retail sales of Outlander across a single quarter - Best-ever dealer-retail sales of Outlander for a single month since the nameplate launched in 2002, recorded in September - Total third-quarter Outlander sales up 34% YOY - Best-ever dealer-retail sales for Eclipse Cross in the third quarter - September total MMNA sales up 32.2% year-over-year - Total volume across full quarter and full year hampered by continued microchip shortage

October 1, 2021 1:15 PM EDT

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FRANKLIN, Tenn., Oct. 1, 2021 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today reported third-quarter 2021 sales, with calendar year-to-date sales of 77,176 up nearly 6.3% over the same period last year, primarily on the strength of customer interest in the all-new 2022 Outlander and redesigned 2022 Eclipse Cross. Third quarter sales of 23,799 represented a 4.3% decrease compared with Q3 of 2020, as the brand continues to grapple with the global microchip shortage leading to a lack of key inventory and hampering its dealer partners' ability to sell greater volume.

Over the quarter, MMNA's focus was on ensuring retail sales and dealer stock to meet customer expectations. Reduced fleet deliveries of all models across the quarter were also impacted by the global microchip shortage.  

With one of the freshest line-ups in the industry seeing every vehicle in the showroom redesigned or all-new in the past 18 months, MMNA's dealer partners are reporting record showroom traffic. Since launch, the all-new 2022 Outlander and refreshed 2022 Eclipse Cross have broken retail and combined sales records on a monthly and quarterly basis, despite the inventory shortfall, and both vehicles have seen market-share increase.

News and Notes

  • Total sales of the all-new Outlander continue to gain momentum, increasing more than 60% over Q2, the previous quarter.
  • Mirage sales continue to perform strongly, proving there is still consumer interest in small cars, up 30% year-to-date versus the same period last year.
  • Outlander PHEV also performed well, up more than 4% year-to-date versus 2020.
  • The all-new 2022 Mitsubishi Outlander was recently named an IIHS Top Safety Pick+ by the Insurance Institute for Highway Safety.
  • MMNA was the top-ranked Japanese brand in the J.D. Power 2021 Initial Quality study, ranking third overall and tied with Lexus.  
  • Earlier this year, MMNA ranked third among mass-market brands in the J.D. Power 2021 U.S. Customer Service Index Study.
  • MMNA is partnering with military veterans nonprofit Record the Journey for the third consecutive year to contest the Rebelle Rally, entering an all-new 2022 Outlander in the event. The vehicle features a special tribute livery paying homage Mitsubishi's 2001 Dakar Rally victory, when Jutta Kleinschmidt became the first – and still only – woman ever to win the world-famous off-road race overall.
  • MMNA recently unveiled ClickShop℠, a 24-hour digital showroom hosted on mitsubishicars.com. Customers now have a shopping experience customized to their needs, interests and budget, designed to make the car-buying experience fast, fair and fun. With ClickShop, buying a new Mitsubishi is now as simple as "click, click, car."

Q3

YTD

2021

2020

2021

2020

Mirage

4867

5839

18589

14292

Outlander Sport

4739

7719

28722

24504

Outlander

10602

7923

21277

23467

Outlander PHEV

1008

947

1647

1579

Eclipse Cross

2583

2429

6941

8775

TOTALS

23799

24857

77176

72617

About Mitsubishi Motors North America, Inc.Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2021 Initial Quality study, ranking third overall and tied with Lexus. In its Environmental Targets 2030, MMNA's parent company Mitsubishi Motors Corporation has set a goal of a 40 percent reduction in the CO2 emissions of its new cars by 2030 through leveraging EVs — with PHEVs as the centerpiece — to help create a sustainable society.

With headquarters in Franklin, Tennessee, and corporate operations in California, Georgia, Michigan, New Jersey, Texas, Florida and Virginia, MMNA directly and indirectly employs more than 8,000 people across the United States.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com.

For more information, please contact:

Jeremy BarnesSenior Director, Communications and Eventsjeremy.barnes@na.mitsubishi-motors.comMobile: 714-296-1402

 

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SOURCE Mitsubishi Motors North America, Inc.



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