Actor Rob Lowe Joins Ultimate Pet Nutrition as Chief Pet Advocate

Passionate Pet Parent Rob Lowe Partners with Ultimate Pet Nutrition Founder Dr. Gary Richter to Promote Optimal Pet Health and Nutrition

LOS ANGELES, Feb. 7, 2025 /PRNewswire/ -- Ultimate Pet Nutrition^® proudly announces that renowned actor and lifelong animal lover Rob Lowe has joined the brand as Chief Pet Advocate. Known for his roles in iconic films such as St. Elmo's Fire, Wayne's World, and Francis Ford Coppola's The Outsiders and television shows like The West Wing, Parks and Recreation, and 9-1-1: Lone Star, Lowe is also a loving dog dad with 5 furry family members of his own at home. With this new role at Ultimate Pet Nutrition, Rob can bring his star power, talent, and passion for animal welfare to help pet owners make smarter choices for their furry friends.

"Dogs have brought immense joy to my life, and I want every pet to live their healthiest, happiest life," says Rob Lowe. "Partnering with Ultimate Pet Nutrition and Dr. Richter is an incredible opportunity to spread awareness about better pet care."

Founded by award-winning veterinarian Dr. Gary Richter, Ultimate Pet Nutrition is a leader in scientifically formulated pet food, supplements, and wellness solutions. Ultimate Pet Nutrition products include the award-winning dog food, Nutra Complete™, a nutrient-rich, freeze-dried dog food crafted to promote optimal health and vitality, and Nutra Complete Infusions which is enhanced with organic bone broth for added flavor and powerful nutrients like glucosamine and chondroitin. These key ingredients help keep your dog active, happy, and thriving in every bite.

"We are beyond excited to welcome Rob Lowe to our Ultimate Pet Nutrition family," said Dr. Richter. "Rob's focus on health and his dedication to animal rescue aligns perfectly with our mission to enhance the lives of pets through advanced nutrition."

With Lowe's passion for our four-legged family members and Dr. Richter's expertise, Ultimate Pet Nutrition is redefining pet wellness—empowering pet owners to give their furry friends the ultimate care.

Beyond providing pets with high-quality nutrition and dietary solutions, Ultimate Pet Nutrition is committed to helping animals in need. Ultimate Pet Nutrition proudly sponsors International Veterinary Outreach (IVO), which strives to address the lack of access to high-quality pet care in economically disadvantaged areas, and Pets For Vets who use careful, strategic matchmaking to bring together Veterans and shelter animals to help them both find unconditional love and support in one another.

Many animals have been displaced due to the recent devastating wildfires in Southern California. To support relief efforts, Ultimate Pet Nutrition has donated products to several local animal shelters that are actively providing care and assistance to displaced pets.

If you are curious about how you can help those animals affected by the disaster, these organizations are still accepting donations and offering critical aid to those in need:

• Wags & Walks
  2236 Federal Ave. Los Angeles, CA 90025
  
  
• Best Friends Animal Society
  17411 Chatsworth St. Granada Hills, CA 91344, and
  1845 Pontius Ave, Los Angeles, CA 90025
  
  
• The Lange Foundation
  2106 S. Sepulveda Blvd. Los Angeles, CA 90025

About Ultimate Pet Nutrition
Founded by Dr. Gary Richter, Ultimate Pet Nutrition believes optimal nutrition is the key to a happy life. It's our mission to support your pet's health with premium quality food, treats, and supplements developed by Dr. Richter himself — because we understand your pet is like family, and they deserve only the best.

In 2025, Dr. Richter teamed up with award-winning actor Rob Lowe, a dog dad himself and one of the most renowned actors and health advocates in the world, to spread the word about good nutrition — and form a community that helps your pet live a happier, healthier life. Best-selling products include Nutra Complete for Dogs and the popular freeze-dried raw treats, Nutra Bites. Ultimate Pet Nutrition products are also available on Amazon. Follow Ultimate Pet Nutrition on Instagram @ultimatepetnutrition, and YouTube @ultimatepetnutrition. For retail opportunities, contact [email protected].

About Dr. Gary Richter
Dr. Gary Richter is a leader in integrating advanced Western medicine and Eastern holistic practices to provide comprehensive care for pets. As a founder of Ultimate Pet Nutrition, his unwavering dedication and passion for animals have earned him and his animal hospitals over 30 prestigious awards, including "Best Veterinarian" and "Best Alternative Medicine Provider."

Dr. Richter is also the international best-selling author of The Ultimate Pet Health Guide and his latest books, Longevity for Cats and Longevity for Dogs, offering pet owners actionable insights to help their pets live healthier, longer lives. To learn more, visit www.drgaryrichter.com or follow him on Instagram @petvetexpert.

About Rob Lowe
Rob Lowe is a renowned actor, celebrated for his iconic roles in The West Wing, Parks and Recreation, Unstable, and 9-1-1: Lone Star, among others. Currently, he hosts the hit trivia game show, The Floor, airing on Fox. Lowe is also the host of the top-rated podcast Literally! With Rob Lowe. Beyond the entertainment realm, Lowe is a passionate dog lover and dedicated rescue advocate, having adopted numerous dogs from Southern California shelters. His commitment to health and wellness extends to pets in his role as Ultimate Pet Nutrition's first Chief Pet Advocate striving to help people and their dogs lead full, happy lives together. For the latest, follow Rob Lowe on Instagram and Facebook.

Press Contact: 
Laura Baumgartner - Asylum PR
[email protected]

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SOURCE Ultimate Pet Nutrition