ActivTrak Introduces Workforce AI Services to Accelerate Enterprise Transformation

New offering debuts as company surpasses 1H 2025 growth targets

AUSTIN, Texas, July 15, 2025 /PRNewswire/ -- ActivTrak today announced the launch of its AI Integration Services, a specialized consulting service designed to help enterprises build more accurate and reliable AI models using ActivTrak's workforce intelligence.

By leveraging ActivTrak's comprehensive activity data, task patterns, productivity trends and semantic layer, enterprises can enrich AI models with relevant, unbiased data to drive precision and impact.

ActivTrak's AI Integration Services include:

• Data audit and AI readiness assessment
• Privacy and governance strategy development
• Use case definition and discovery
• Architecture planning and best practice recommendations

"AI transformation isn't just a tech initiative — it's a business mandate," said Heidi Farris, CEO of ActivTrak. "Enterprises are no longer content to experiment with AI; they want to operationalize it responsibly. That requires real, trustworthy, work-based data. ActivTrak's workforce intelligence platform — together with our new AI services — delivers the foundation to build AI solutions that are accurate, grounded, ethical and aligned with how work actually gets done."

Revenue Growth & Expansion

The announcement comes as ActivTrak reports strong momentum in the first half of 2025, surpassing growth and profitability targets amid accelerating enterprise demand for workforce analytics and AI integration. Key highlights include:

• 60% enterprise ARR growth year-over-year
• 1M users under management across 9,500+ organizations
• 15% increase in year-over-year product engagement growth 
• 11 exabytes of work activity data processed per month
• Increased adoption in finance functions, especially for Financial Loss Analysis

Product Innovation

ActivTrak continued to advance its platform with enterprise-scale enhancements to support performance improvements and AI readiness including:  

• Financial Loss Analysis: Quantifies productivity gaps for cost-saving opportunities
• Activity Alignment: Maps team activity to business goals using AI-powered analytics
• Admin & Ease of Use Enhancements: Simplify deployment and daily management
• New BI Templates: Integrate ActivTrak data with business systems and BI tools for customized, real-time insights

Industry Research & Thought Leadership

Additionally, the company published its flagship 2025 State of the Workplace report, analyzing data from over 218,900 employees across 777 organizations. Key AI findings included:

• 58% of employees now use AI tools – up 107% year over year
• Average daily AI tool usage increased 48%, with nearly 10 mins per day spent on AI tools
• AI users show consistently longer workdays (+8 mins) and lower focus time (-27 mins)
• Highest AI tool adoption in Logistics (72%), Media (71%) and Legal Services (66%)

Awards & Accolades

ActivTrak earned continued recognition for product excellence and customer impact:

• CIO 100 Award: Customer Parts ASAP recognized for driving 122X ROI with ActivTrak
• Reworked IMPACT Award: Silver award for Most Innovative Workplace Productivity Solution
• Inc. Regionals Southwest: Ranked No. 87, marking its fourth consecutive year
• Business.com: Named "Best Pick for Workforce Analytics" for insights and ease of use
• TrustRadius: Earned Top Rated and Buyer's Choice recognition
• G2: Awarded High Performer badges across multiple categories

People, Growth & Culture

ActivTrak continued to invest in its people, culture and leadership:

• Austin Business Journal Best CFO: CFO Jana Wilson was one of 12 women nominated
• Fortune Best Workplaces in Texas: Ranked No. 10 for SMBs and No. 2 in IT
• Great Place To Work Certification: 95% of employees say ActivTrak is a great place to work
• Built In Best Places to Work: Ranked No. 1 among HR tech companies in Austin for the third year running
• Employee Growth: Hired a new Vice President of Customer Success and added new engineering positions

Looking Ahead

ActivTrak AI Integration Services extend the capabilities of ActivTrak's Workforce AI solution. Built on the company's trusted, privacy-first workforce dataset, the services capture how, when and where work happens across applications, schedules, locations and teams. This enables timely, context-aware actions within everyday workflows. Enterprises can build, train and optimize AI solutions that amplify productivity and accelerate automation. These include strategic advice, performance copilots and autonomous agents.

Over the next few quarters, ActivTrak will release additional AI-powered capabilities, including:

• Predictive analytics and forecasting tools
• Automated workflow optimization
• Deeper integrations with third-party AI platforms

"AI leaders aren't just chasing model accuracy — they're looking for inputs that reflect how their business actually operates," said Matt Finlayson, CTO of ActivTrak. "Our AI Integration Services help organizations transform workforce activity data into high-quality training sets — delivering the governance and data integrity needed to build reliable, real-world systems. And with our workforce intelligence platform, they can continuously optimize models using actual behavioral context — not static assumptions."

To learn more about how ActivTrak helps enterprises use workforce intelligence to power AI implementation:

• Visit our AI Services and Solution pages
• Read the CEO World byline: From Data to Action: Using Workforce Intelligence to Power AI Strategy
• Read the blog post: 6 Use Cases of AI for HR Operations to Maximize Productivity

About ActivTrak
ActivTrak helps enterprises drive operational efficiency through AI-powered workforce intelligence. Its award-winning platform transforms work activity data into actionable insights for workforce management, workforce productivity and workforce planning — enabling measurable ROI and stronger business outcomes. More than 9,500 organizations trust ActivTrak's technology, recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius, and G2. Backed by Sapphire Ventures and Elsewhere Partners, ActivTrak leads the way in privacy-first workforce data that fuels the future of intelligent work. Learn more at www.activtrak.com.

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SOURCE ActivTrak