Accessible Pricing and Smart Leasing: VinFast's Key Strategy for Global Expansion

HANOI, Vietnam, Oct. 20, 2025 /PRNewswire/ -- If you travel through Vietnam today, from the bustling streets of Hanoi to the coastal highways of Da Nang or the modern boulevards of Ho Chi Minh City, you will notice a quiet revolution humming along the roads. The sleek silhouettes of VinFast cars, from the compact VF 3 to the powerful VF 8 and the premium VF 9, glide past motorbikes and buses alike. Even the country's public buses increasingly bear the VinFast logo, a symbol of how deeply one brand has embedded itself into the national landscape.

For a nation whose automobile industry remains relatively young, this sight is extraordinary. Electric mobility in Vietnam is no longer a niche aspiration. It has become a mainstream phenomenon, and VinFast is the unmistakable driving force behind it.

A Historic Milestone for Vietnam's Auto Industry

In September 2025, VinFast became the first automaker in Vietnam's history to surpass 100,000 vehicles sold in just three quarters, a feat no foreign or domestic brand had ever achieved. The company's sales in September alone reached 13,914 units, bringing its cumulative total for the first nine months of the year to 103,884 electric vehicles.

For context, no automaker has ever reached that mark in the country's history. What makes it even more remarkable: Every single one of those vehicles is electric.

The VF 3, VinFast's smallest and most affordable model, has emerged as Vietnam's "national EV" with more than 31,000 units sold in the first nine months of the year, including 2,682 units in September alone. From affordable urban commuters to large luxury SUVs and commercial fleets, VinFast's diverse lineup has transformed how Vietnamese consumers perceive electric mobility, practical, aspirational, and proudly made at home.

According to Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales and Marketing at VinFast, the success is built not only on strategy but also on the faith of Vietnamese consumers. "Behind the 100,000 sales are millions of acts of trust and support from our customers," she said. "We are deeply grateful and more determined than ever to deliver greater value to our users, contributing to Vietnam's journey toward a greener future."

That gratitude has translated into consistency: VinFast has been Vietnam's best-selling car brand for 11 consecutive months, outpacing every gasoline and electric competitor. The achievement cements its status as the undisputed market leader and symbolizes a broader awakening for the country's automotive industry.

Electric Mobility Becomes the New Normal

VinFast's record sales mark a cultural turning point. For years, electric vehicles were seen as luxury products or experiments in sustainability. Today, they are the preferred choice for many Vietnamese households, taxi fleets, and ride-hailing services.

For many consumers, choosing an EV is simply the smarter option. Low operating costs, quiet performance, and digital features have redefined the driving experience for the nation's growing middle class.

The trend also underscores Vietnam's ambition to become one of the world's leading adopters of electric vehicles, a goal VinFast has been instrumental in advancing. The company's milestone, in this context, is more than a business success, it's a national achievement.

Adapting the Model Abroad: A Vietnamese Brand with Global Dreams

While VinFast's dominance at home is undisputed, the company's expansion into global markets, particularly the United States, illustrates both its daring and adaptability.

For an automaker from Southeast Asia, choosing to enter one of the world's most competitive and mature markets was a bold move. But as VinFast often emphasizes, a spirit of daring - the courage to think boldly and act decisively - is embedded in the brand's DNA.

Throughout its rapid expansion, VinFast has maintained a commitment to customer feedback, continuously refining both its products and its sales strategy. A key recent change to optimize long-term growth and operational costs involved a transition from a direct-to-consumer approach to a dealership model. This move allows VinFast to leverage its partners' established reputation, existing infrastructure, and local market expertise, ensuring a more efficient and scalable retail operation.

At the product level, the company continues to refine its lineup for American consumers, positioning each vehicle with "inclusive pricing", well-equipped, competitively priced EVs that deliver high value for their segment.

The VF 8, for example, is available in two versions: The Eco model features a 260 kW electric motor delivering 500 Nm of torque, and the Plus model boosts that to 300 kW and 620 Nm. Both come equipped with advanced driver-assistance systems (ADAS) offering highway driving support, automatic lane changes, and intelligent parking assist, with new features regularly added through software updates.

Lease pricing starts at $269 per month for the VF 8 Eco and $319 per month for the VF 8 Plus, making the model accessible in a segment typically dominated by higher-priced competitors.

The VF 9, VinFast's flagship three-row SUV, underscores the company's premium ambitions. Designed by Italian studio Pininfarina, the 201.5-inch-long vehicle offers an EPA-estimated range of 330 miles for the Eco and 291 miles for the Plus version. The VF 9 comes with 11 airbags, comprehensive safety features, and a continuously updated infotainment suite. The VF 9 Plus lease starts at $499 per month, backed by one of the industry's leading warranty programs¹.

A Market Ready for Change

VinFast's U.S. push comes at a time when global attitudes toward electric vehicles are rapidly shifting. According to the J.D. Power 2025 U.S. Electric Vehicle Experience (EVX) Ownership Study, 94% of BEV owners say they are likely to purchase another electric vehicle next, a powerful indicator of consumer satisfaction and long-term adoption. The trend is clear, once consumers experience electric driving, they tend to stay committed to the technology.

For VinFast, that insight reinforces a simple truth, the future of mobility is electric, and early trust is everything.

The story of VinFast is, in many ways, the story of Vietnam's emergence as a player in the global industrial landscape. In less than a decade, the company has grown from a bold, forward-thinking startup into a brand with global presence, designing vehicles with European flair, producing them with Vietnamese precision, and selling them across continents.

At home, VinFast has reshaped how a nation moves. Abroad, it is redefining what a Southeast Asian automaker can achieve. From the streets of Hanoi to the highways of California, VinFast's journey reflects a larger truth, that progress begins with belief, belief in innovation, in people, and in the power of persistence to turn a homegrown dream into a global force.

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¹ For current VinFast Offers in the United States, please see: https://vinfastauto.us/

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SOURCE VinFast