AVIATOR NATION LAUNCHES EXCLUSIVE MERCHANDISE COLLECTION FOR THE 2025 WM PHOENIX OPEN

LOS ANGELES, Feb. 3, 2025 /PRNewswire/ -- Luxury lifestyle brand Aviator Nation is teaming up with the WM Phoenix Open, The Coors Light Birds Nest and the Concert in the Coliseum with an exciting fashion collaboration that blends an athletic + musical vibe with vintage California-inspired style. Made in LA, these limited-edition drops are the ultimate representation of American spirit at one of the PGA TOUR's biggest events.

Designed by Aviator Nation Founder, President and Creative Director Paige Mycoskie, these unique collaborations celebrate the excitement of the WM Phoenix Open through Aviator Nation's signature designs. From February 3^rd – 9^th, the exclusive cobranded WM Phoenix Open collection will be available inside the Tournament at the Fan Shop merchandise tent as well as Aviator Nation's additional tents throughout the grounds.

"WM Phoenix Open is an event that we look forward to every year with the opportunity to create a limited-edition collection that blends elements of Aviator Nation with the history and legacy of the iconic Golf Tournament." said Jennifer Crawford Vice President Partnerships at Aviator Nation.

In addition to being onsite at the Tournament at the Fan Shop, Aviator Nation is also showing up in several locations during the week with activations featuring a full store and the limited collections including:

• The Concert in the Coliseum on February 1st at the entrance to the iconic 16th hole at TPC Scottsdale.
• The Coors Light Birds Nest - located directly across from the main WM Phoenix Open Tournament featuring exclusive merchandise for the four nights of the Coors Light Birds Nest.

"We're excited to partner with Aviator Nation to bring their signature style to the WM Phoenix Open," said Tournament Chairman Matt Mooney. "Their presence throughout the tournament enhances the entertaining atmosphere 'The People's Open' is known for, and this exclusive collection is a great way for fans to commemorate the week."

About Aviator Nation
Aviator Nation is the inimitable 1970s-inspired California lifestyle brand founded by Paige Mycoskie in Venice Beach in 2006. Since launch, Aviator Nation has grown into a global lifestyle brand with 20 retail locations stocking the brand's women's, men's and kids' collections. Hand-made in the USA, Aviator Nation's hoodies and sweatpants are the foundation of what we do, but our aim is to unite a tribe of passionate individuals who want to inspire the world. Creating products that reflect our values and highlight the beauty of imperfection is the dream combo. Through our products, we celebrate a time when music, surfing, and a love for community shaped our culture. Our mission is to keep this energy alive. Live. Love. Fly. www.aviatornation.com

About WM Phoenix Open
The 2025 WM Phoenix Open will take place Feb. 3-9 at TPC Scottsdale. "The People's Open" has been named Tournament of the Year by the PGA TOUR five times in acknowledgement of the tournament's legendary status as one the most unique events in golf. Nick Taylor won in dramatic fashion in 2024 against Charley Hoffman in a two-hole playoff, capping off his fourth career PGA TOUR victory and marking the sixth time in the last nine years the WM Phoenix Open has been decided in a playoff. 

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SOURCE Aviator Nation