ANDY'S FROZEN CUSTARD® SIGNS MULTI-YEAR EXTENSION WITH TEXAS MOTOR SPEEDWAY
- The award-winning frozen custard company extends partnership that began in 2021 as entitlement sponsor of the annual NASCAR Xfinity Series race at TMS.
- Texas Motor Speedway fans can anticipate further collaboration with Andy's Frozen Custard, featuring NASCAR thematic in-store offers, customized treats, and on-site products.
The agreement is an extension of the partnership that began in 2021 with the Andy's Frozen Custard 335 Xfinity Series race, which celebrated the company's 35th anniversary. At that time, it was the first-ever entitlement of a sanctioned NASCAR race in the history of the company that currently is in its 38th year. The event – retitled the Andy's Frozen Custard 300 the following year – had been part of the fall NASCAR doubleheader at Texas Motor Speedway until this season when the weekend shifted to the spring. The Andy's Frozen Custard 300 was held Saturday as part of the NASCAR tripleheader weekend that culminates with today's Autotrader EchoPark Automotive 400 Cup Series race.
The renewal announcement between Andy's Frozen Custard and Texas Motor Speedway marks a continued partnership aimed at enhancing the experience for racing fans and event attendees. As a longstanding collaboration, this renewal signifies both organizations' commitment to providing quality offerings and memorable moments for families, kids and race fans alike.
Andy's Frozen Custard, the nation's largest frozen custard-only business, brings added enjoyment to the Texas Motor Speedway experience, serving over 10,000 people throughout race weekends, and the 1.8 million visitors who attend events throughout the course of the year. Andy's Frozen Custard's involvement complements the excitement of NASCAR races, concerts, and other various events that are held at the venue. The renewed partnership underscores the shared values of both entities in delivering top-notch experiences centered around family and fun.
With the renewal secured, fans can continue to look forward to savoring Andy's Frozen Custard treats while enjoying the thrilling atmosphere of Texas Motor Speedway, further solidifying the Speedway's reputation as a premier destination for entertainment, enjoyment, and community engagement.
"Andy's Frozen Custard has been a tremendous partner for Texas Motor Speedway and we're proud to provide this award-winning company with a national platform through the sport's television and radio broadcast partners," Speedway Motorsports Executive Vice President and Chief Commercial Officer
Andy's Frozen Custard, headquartered in
"Renewing our partnership with Texas Motor Speedway allows Andy's to continue to deliver memories along with sweet treats to the NASCAR community," said
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ABOUT ANDY'S FROZEN CUSTARD
Founded in 1986 in
ABOUT TEXAS MOTOR SPEEDWAY
Texas Motor Speedway is among the largest sports and entertainment venues in
Texas Motor Speedway's major event season also includes the American Sprint Car Series (
TICKETS:
For ticket information about Texas Motor Speedway's 2024 events schedule, please visit www.texasmotorspeedway.com.
MORE INFO:
Keep track of all of Texas Motor Speedway's busy schedule by following on Facebook, X, and Instagram. Keep up with all the latest news and information on the speedway website and TMS mobile app.
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SOURCE Texas Motor Speedway
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