AMS Fulfillment Appoints Greg Morello as Chief Executive Officer

BOSTON, June 11, 2025 /PRNewswire/ -- AMS Fulfillment ("AMS" or the "Company"), an industry leading provider of omnichannel fulfillment services to digitally native consumer brands, announced today that it has hired Greg Morello as the Company's Chief Executive Officer. AMS is a portfolio company of Fort Point Capital ("Fort Point"), a Boston-based lower middle market private equity firm focused on investing in and growing business services companies.

Greg joins AMS with a wealth of experience in the omnichannel 3PL industry, with 20+ years of leadership expertise building, growing and transforming businesses. 

Most recently, Greg led the growth of a private-equity backed fulfillment company, Whiplash, and sold the business to a Fortune 500 company in 2021. Previously, Greg was the co-founder of Concentrek, Inc., a non-asset based transportation management company, where he had responsibility for the start-up's growth strategy and sales. Throughout his career, he has demonstrated a passion for and commitment to building customer-centric companies and creating opportunities for their employees, positioning him perfectly to lead the next stage of growth at AMS.

Commenting on the appointment on behalf of the Board of Directors and Fort Point, Christina Pai noted the strong alignment between Greg's prior experience and the tremendous opportunity set ahead of AMS. Pai stated, "We are thrilled to welcome Greg to AMS. His proven track record of scaling logistics businesses that support dynamic consumer brands will be invaluable for AMS. We are confident that his strategic vision and leadership will continue to accelerate our efforts for organic and acquisition-led growth."

"I am excited to lead the next stage of growth at AMS Fulfillment," said Greg. "We have significant opportunities ahead, given our integrated suite of omnichannel capabilities and commitment to all of our stakeholders as a Certified B Corporation. The Company is extremely well positioned to be the go-to partner for premium brands seeking to delight their customers and reach new heights in their own growth journeys."

About AMS Fulfillment
AMS Fulfillment is a full-service outsourced logistics provider offering order management, warehouse and inventory management, reverse logistics and other value-added, complex fulfillment services to fast growing consumer products companies primarily in the beauty/cosmetics, apparel, and premium accessories sectors. To learn more, please visit amsfulfillment.com.

About Fort Point Capital
Fort Point Capital ("Fort Point") brings a management-led, growth-oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, Fort Point partners with founders and management teams to accelerate growth and performance by providing resources to help expand teams and establish infrastructure, enhance service offerings, access new markets, and support strategic add-on acquisitions. Fort Point fulfills its commitment to management, employees, and shareholders by employing a repeatable process to drive durable value, as evidenced in over 50 acquisitions since its inception. Fort Point Capital is currently investing from FPC Small Cap Fund III. To learn more, please visit fortpointcapital.com.

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SOURCE Fort Point Capital